Make no sense buy a lower level GPU because of brand, but if china brand like palit and colorful 4080 is cheaper why not go for it. I'm using palit 1070 from 2016 until January this year now using colorful 4070 super, they are reliable cheaper and just works.

It's a GPU can see the difference in performance like more fos, compare to like example audio where it's subjective. The numbers don't lie.

But these days, electronics is more to your luck than anything, you can buy the best brand and still something can go wrong. One thing though Asus is severely overpriced here. Plus if you know about their awful after sales service in USA you would think twice, it's USA not us here but still show you not everything is amazing even buy from repubale brands.

For PC if you have that budget buy the best of your money not brand. Even a zotac 4080 is still a 4080 faster than a 4070ti. But just me, I will never wanna pay for overpriced brand like Asus.