Zus is like that kid who say one thing but does another...

1st of all... so proud of being a Malaysia brand but register company as Zuspresso (M) Sdn Bhd.... normally (M) is for foreign MNC who wants to identify its Malaysian branch right?? Ini orang wants to fancy fancy make people think it is a high class oversea brand...

2nd... the tagline "a necessity not luxury"..... would make sense if it is used by a non-profit company or a company that is renowned to sell at an extremely low price earning very low margin.... but Zus is just somewhat cheaper than Starbucks which makes it more of a cut throat profit margin because Starbucks is a global brand that charges high royalty + franchise fee (for the brand/global advertising and marketing etc.)while Zus is a local small fry that doesn't have Starbucks level of branding fees... which means if you take away "Branding" pricing.... Zus is literally charging the same or earning similar profit margin as luxury coffee...

This post has been edited by holypredator: Aug 20 2023, 04:40 PM

starbucks/coffee bean got very expensive franchise fee because of global branding... if you sell it cheap in Malaysia your profit margin would be low....

If Zus charge the same price as starbucks/coffee bean... it means their profit margin would be higher than starbucks/coffee bean because it is a small fry local brand...

Seeing that the price is not very far off from these global brands... they are definitely earning almost similar range of profit margin with starbucks/coffee bean...

Of course this doesn't count the voucher etc... just solely talking about actually price....

Hence I can conclude that it is indeed a cut throat luxury shit like starbuck/coffee bean... "Necessity" my asshole la... want to use such tag line... better be non-profit company...

This post has been edited by holypredator: Aug 20 2023, 04:45 PM

Any idea why Zus rate almost all their coffee that has rating as follows??

Acidity • • 2/5
Sweetness • • • 3/5
Bitterness • • 2/5
Mouthfeel • • • • 4/5


2/3/2/4.....

all of their coffee taste the same since all got the same rate???