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 NSK venture into cafe business lioa

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SUSMr Mercedes
post Aug 16 2023, 01:44 PM, updated 3y ago

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PETALING JAYA: With many bigger and newer malls in the area, it coud be said that 3 Damansara, located in Damansara Kim here, has seen better days.

But this may be changing for the better: a new anchor tenant has seemingly begun to reinvigorate the once-dying mall.

NSK Grocer has set up shop in the basement of the building and, more importantly, it has brought with it an attached eatery.

Kafe Ruuma had its soft launch on Aug 1 and, ever since, office workers and other patrons have begun thronging the foodcourt-like premises come noon.

Happily, the offerings on its menu are very promising, as the FMT Lifestyle team discovered on a recent visit.

Ruuma’s menu offerings are surprisingly extensive and reasonably priced.

The café, conveniently located right next to the supermarket exit, offers a surprisingly extensive menu predominantly made up of local favourites.

More importantly, despite being mall food, most of these items are reasonably priced.

The rojak buah (RM7.90) – our local version of fruit salad – is a pleasing appetiser with which to start your meal, or even complement a main dish.

The fruits and vegetables are fresh and crisp, slathered with the fragrant black sauce Malaysians know and love; and the dish comes topped with crackers, sesame seeds, and peanuts, all of which add a nice crunch with every mouthful.

The rojak buah makes for a perfect appetiser, with portions large enough to be shared with friends. (Edwin Kee @ FMT Lifestyle)
Undecided about your main course? You can’t go wrong with the Malaysian classic, nasi lemak rendang ayam.

Priced at RM10.90, the national dish is paired with a fragrant chicken rendang, which has a rich santan flavour and creamy texture.

There are also options such as nasi lemak biasa, nasi lemak ayam goreng, and nasi lemak kari kambing.

Sambal can be a divisive matter for nasi lemak lovers, as some prefer it sweet and others spicy. The version at Ruuma lies on the mild side, which may not appeal to everyone, but it ensures those with a low tolerance for heat are also able to enjoy their meal.


The nasi lemak rendang ayam makes for a good meal, with the sambal being on the mild side. (Noel Wong @ FMT Lifestyle)
Meanwhile, Ruuma’s asam laksa (RM7.90) will not disappoint if your taste leans towards a tangy, slightly spicy, and densely textured noodle dish.

The version here includes most of the elements you’d expect in a Penang serving: a soup thick with chunks of mackerel, sweet-sour sliced pineapple, and piquant raw onions.

The boiled egg is a slight departure – as is the absence of mint, replaced with somewhat forlorn-looking lettuce.

Some might prefer noodles with a bit more bite, although when genuine hunger strikes, this is unlikely to be of concern.


The wantan noodles are a worthy choice although soup dumplings, rather than fried, would be preferable. (Terence Toh @ FMT Lifestyle)
If you’re feeling particularly peckish, the wantan noodles is also a good option. It might seem pricey at RM11.90, but it comes with vegetables, several wantan, and a generous piece of tasty fried chicken (more on this below)!

Its springy noodles are nicely seasoned in a savoury dark sauce, and well-complemented by the zesty crunch of the greens.

The fried wantan are decent, although they could be a little crispier as these are clearly prepared in advance. Soupy wantan would be a good, even preferred, substitute.

Another tasty item on the menu is the white curry mee, which is not an easy dish to execute. From a Penangite’s discerning palate, Ruuma’s version gains a thumbs-up.

While there are better takes on this dish elsewhere, the white curry mee is good enough to please the discerning Penang palate. (Theevya Ragu @ FMT Lifestyle)
The broth carries just the right amount of santan with enough spiciness in the chilli paste to give it a kick.

At RM9.90 per bowl, the generous portion includes two large prawns, some long beans for that extra crunch, tau pok (bean puff), and a whiff of cockles.

The yellow noodles are springy enough, although the texture might fail to live up to what you would savour at other more well-known curry mee stalls.

So if you have a favourite go-to location, Ruuma’s version might fall short; otherwise, it’s certainly good enough to nurse your fix.

Ruuma offers several Ayam Goreng Combos, perfect for solo diners and dining parties. (Terence Toh @ FMT Lifestyle)
This all said, the highlight among Ruuma’s offerings has to be its sinfully delectable deep-fried chicken.

Piping-hot, crispy skin coats the juicy, tender meat – even the breast pieces, which can be notoriously dry and tough – and, best of all, it’s well-seasoned all round.

There are five ayam goreng combo sets to choose from, from the two-piece chicken, one side and one soft drink for an individual, to the 20-piece with six sides and two bottles of soft drink for a group.

The sides – potato chips, potato wedges and coleslaw – are conventional but tasty. You can also enjoy the fried chicken with the abovementioned nasi lemak or wantan mee.

Finally, for a sweet ending to your meal, treat yourself to a refreshingly cold ais kacang, the perfect treat to survive this heatwave!

To learn more about Kafe Ruuma’s offerings, check out its Facebook profile.

Kafe Ruuma
LG-17 B, 3 Damansara Mall,
3, Jalan SS 20/27,
Damansara Intan,
Petaling Jaya, Selangor

Business hours: 10am-10pm daily

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GOPI56
post Aug 16 2023, 01:51 PM

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Food business, with it you can see some money making.

Food is everything, humans eat to live.
nikholai
post Aug 16 2023, 01:51 PM

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the new NSK at Seri Kembangan oso got this cafe

the nasi lemak is quite nice
the karipap oso HUGE and packed with filling (not like those sold tepi jalan....nampak besar but lots of air pockets inside)
Seawater
post Aug 16 2023, 01:53 PM

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Got salted egg chicken rice?
failed.hashcheck
post Aug 16 2023, 01:54 PM

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The one at NSK Meru sucks monkey balls.
I don't even know what they sell.
IamBlind
post Aug 16 2023, 02:04 PM

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they have many ingredient, they also have plenty of bangala cooks so why not?
ycs
post Aug 16 2023, 02:07 PM

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unsold/expired stuff goes into the cafe? laugh.gif
periuknasi
post Aug 16 2023, 02:11 PM

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QUOTE(failed.hashcheck @ Aug 16 2023, 01:54 PM)
The one at NSK Meru sucks monkey balls.
I don't even know what they sell.
*
is it legal to sell monkey balls?
Lancer07
post Aug 16 2023, 02:16 PM

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Good strategy, almost expire meats will go to cafe to avoid wastage
SUStonewow
post Aug 16 2023, 02:19 PM

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eh follow BIG publika
bigduck
post Aug 16 2023, 02:19 PM

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QUOTE(ycs @ Aug 16 2023, 02:07 PM)
unsold/expired stuff goes into the cafe? laugh.gif
*
janji x basi

This post has been edited by bigduck: Aug 16 2023, 02:20 PM
Capt. Marble
post Aug 16 2023, 02:24 PM

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Not bad, deco macam Ikea food court.
MR_alien
post Aug 16 2023, 02:59 PM

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i might pay them a visit soon

that "exit" i always thought it's an "entry"
submergedx
post Aug 16 2023, 03:01 PM

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QUOTE(periuknasi @ Aug 16 2023, 02:11 PM)
is it legal to sell monkey balls?
*
how does monkey balls tasted? hmmmmmmm
Jasonist
post Aug 16 2023, 03:08 PM

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3 damansara got wat special there.. many shops tutup mia
max_cavalera
post Aug 16 2023, 03:38 PM

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Ruuma…

Sound like some nepalis or bangladeshi language 😳😳
Mee Rebus
post Aug 16 2023, 03:46 PM

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QUOTE(failed.hashcheck @ Aug 16 2023, 01:54 PM)
The one at NSK Meru sucks monkey balls.
I don't even know what they sell.
*
But the cafe quite many customers and the prices are relatively cheaper than other places . Taste, not sure because haven't tried
.
SUSMr Mercedes
post Aug 16 2023, 03:48 PM

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QUOTE(MR_alien @ Aug 16 2023, 02:59 PM)
i might pay them a visit soon

that "exit" i always thought it's an "entry"
*
The Coconut shake there not bad.
SUSMr Mercedes
post Aug 16 2023, 03:49 PM

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QUOTE(Jasonist @ Aug 16 2023, 03:08 PM)
3 damansara got wat special there.. many shops tutup mia
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GSC, that's about it.
Pikichu
post Aug 16 2023, 04:03 PM

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when NSK going to sell 2feidei jikens biggrin.gif
pisces88
post Aug 16 2023, 04:04 PM

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mcm aeon n their food section, memang attract crowd one
Hardcore Leveling Warrior
post Aug 16 2023, 04:04 PM

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QUOTE(failed.hashcheck @ Aug 16 2023, 01:54 PM)
The one at NSK Meru sucks monkey balls.
I don't even know what they sell.
*
the one beside SMK Meru or the one replacing Giant?
SUSMr Mercedes
post Aug 16 2023, 04:54 PM

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QUOTE(pisces88 @ Aug 16 2023, 04:04 PM)
mcm aeon n their food section, memang attract crowd one
*
Aeon food section much better. Got Sushi, bakery, Tempura, Teriyaki, Salad.

This one machem only got local cuisine.
pisces88
post Aug 16 2023, 05:31 PM

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QUOTE(Mr Mercedes @ Aug 16 2023, 04:54 PM)
Aeon food section much better. Got Sushi, bakery, Tempura, Teriyaki, Salad.

This one machem only got local cuisine.
*
yaya i always take some sushi lol
failed.hashcheck
post Aug 16 2023, 05:33 PM

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QUOTE(Mee Rebus @ Aug 16 2023, 03:46 PM)
But the cafe quite many customers and the prices are relatively cheaper than other places . Taste, not sure because haven't tried
.
*
You mean the meru one?
I dont really see any real food there other than some really pathetic yongtaufu and some other titbits.

QUOTE(Hardcore Leveling Warrior @ Aug 16 2023, 04:04 PM)
the one beside SMK Meru or the one replacing Giant?
*
The giant one

This post has been edited by failed.hashcheck: Aug 16 2023, 05:33 PM
xpole
post Aug 16 2023, 05:35 PM

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QUOTE(Hardcore Leveling Warrior @ Aug 16 2023, 04:04 PM)
the one beside SMK Meru or the one replacing Giant?
*
Besides SMK meru

The one replace giant is okay

Got foodcourt like Ruuma
hollyweed
post Aug 16 2023, 05:35 PM

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Ya new NSK next to klang sentral also got this ruuma cafe.
tapi full house je everyday
JeremyLord
post Aug 16 2023, 06:00 PM

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Hopefully can jaga QC la
wawasan2200
post Aug 16 2023, 06:08 PM

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QUOTE(ycs @ Aug 16 2023, 02:07 PM)
unsold/expired stuff goes into the cafe? laugh.gif
*
before but near expired, can masuk kitchen cook

mayve 90% fresh + 10% not so fresh stuff cook together
whoopa
post Aug 16 2023, 06:17 PM

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aeon food court basically many sucks. unsure why many ppl lol
emburrar
post Aug 16 2023, 06:44 PM

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Ada menu Rahmah
acbc
post Aug 16 2023, 06:49 PM

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Now at 3 Damansara. Will check out the cafe later.
Starbucki
post Aug 16 2023, 06:49 PM

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Any butterkijen?
jlkh760830
post Aug 16 2023, 06:50 PM

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QUOTE(Mr Mercedes @ Aug 16 2023, 01:44 PM)
PETALING JAYA: With many bigger and newer malls in the area, it coud be said that 3 Damansara, located in Damansara Kim here, has seen better days.

But this may be changing for the better: a new anchor tenant has seemingly begun to reinvigorate the once-dying mall.

NSK Grocer has set up shop in the basement of the building and, more importantly, it has brought with it an attached eatery.

Kafe Ruuma had its soft launch on Aug 1 and, ever since, office workers and other patrons have begun thronging the foodcourt-like premises come noon.

Happily, the offerings on its menu are very promising, as the FMT Lifestyle team discovered on a recent visit.

Ruuma’s menu offerings are surprisingly extensive and reasonably priced.

The café, conveniently located right next to the supermarket exit, offers a surprisingly extensive menu predominantly made up of local favourites.

More importantly, despite being mall food, most of these items are reasonably priced.

The rojak buah (RM7.90) – our local version of fruit salad – is a pleasing appetiser with which to start your meal, or even complement a main dish.

The fruits and vegetables are fresh and crisp, slathered with the fragrant black sauce Malaysians know and love; and the dish comes topped with crackers, sesame seeds, and peanuts, all of which add a nice crunch with every mouthful.

The rojak buah makes for a perfect appetiser, with portions large enough to be shared with friends. (Edwin Kee @ FMT Lifestyle)
Undecided about your main course? You can’t go wrong with the Malaysian classic, nasi lemak rendang ayam.

Priced at RM10.90, the national dish is paired with a fragrant chicken rendang, which has a rich santan flavour and creamy texture.

There are also options such as nasi lemak biasa, nasi lemak ayam goreng, and nasi lemak kari kambing.

Sambal can be a divisive matter for nasi lemak lovers, as some prefer it sweet and others spicy. The version at Ruuma lies on the mild side, which may not appeal to everyone, but it ensures those with a low tolerance for heat are also able to enjoy their meal.
The nasi lemak rendang ayam makes for a good meal, with the sambal being on the mild side. (Noel Wong @ FMT Lifestyle)
Meanwhile, Ruuma’s asam laksa (RM7.90) will not disappoint if your taste leans towards a tangy, slightly spicy, and densely textured noodle dish.

The version here includes most of the elements you’d expect in a Penang serving: a soup thick with chunks of mackerel, sweet-sour sliced pineapple, and piquant raw onions.

The boiled egg is a slight departure – as is the absence of mint, replaced with somewhat forlorn-looking lettuce.

Some might prefer noodles with a bit more bite, although when genuine hunger strikes, this is unlikely to be of concern.
The wantan noodles are a worthy choice although soup dumplings, rather than fried, would be preferable. (Terence Toh @ FMT Lifestyle)
If you’re feeling particularly peckish, the wantan noodles is also a good option. It might seem pricey at RM11.90, but it comes with vegetables, several wantan, and a generous piece of tasty fried chicken (more on this below)!

Its springy noodles are nicely seasoned in a savoury dark sauce, and well-complemented by the zesty crunch of the greens.

The fried wantan are decent, although they could be a little crispier as these are clearly prepared in advance. Soupy wantan would be a good, even preferred, substitute.

Another tasty item on the menu is the white curry mee, which is not an easy dish to execute. From a Penangite’s discerning palate, Ruuma’s version gains a thumbs-up.

While there are better takes on this dish elsewhere, the white curry mee is good enough to please the discerning Penang palate. (Theevya Ragu @ FMT Lifestyle)
The broth carries just the right amount of santan with enough spiciness in the chilli paste to give it a kick.

At RM9.90 per bowl, the generous portion includes two large prawns, some long beans for that extra crunch, tau pok (bean puff), and a whiff of cockles.

The yellow noodles are springy enough, although the texture might fail to live up to what you would savour at other more well-known curry mee stalls.

So if you have a favourite go-to location, Ruuma’s version might fall short; otherwise, it’s certainly good enough to nurse your fix.

Ruuma offers several Ayam Goreng Combos, perfect for solo diners and dining parties. (Terence Toh @ FMT Lifestyle)
This all said, the highlight among Ruuma’s offerings has to be its sinfully delectable deep-fried chicken.

Piping-hot, crispy skin coats the juicy, tender meat – even the breast pieces, which can be notoriously dry and tough – and, best of all, it’s well-seasoned all round.

There are five ayam goreng combo sets to choose from, from the two-piece chicken, one side and one soft drink for an individual, to the 20-piece with six sides and two bottles of soft drink for a group.

The sides – potato chips, potato wedges and coleslaw – are conventional but tasty. You can also enjoy the fried chicken with the abovementioned nasi lemak or wantan mee.

Finally, for a sweet ending to your meal, treat yourself to a refreshingly cold ais kacang, the perfect treat to survive this heatwave!

To learn more about Kafe Ruuma’s offerings, check out its Facebook profile.

Kafe Ruuma
LG-17 B, 3 Damansara Mall,
3, Jalan SS 20/27,
Damansara Intan,
Petaling Jaya, Selangor

Business hours: 10am-10pm daily

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*
Should try thier White Curry,,
Not bad
waters
post Aug 16 2023, 06:54 PM

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Article so long to describe a normal food court.
Didn’t read
predatorX
post Aug 16 2023, 07:46 PM

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QUOTE(nikholai @ Aug 16 2023, 01:51 PM)
the new NSK at Seri Kembangan oso got this cafe

the nasi lemak is quite nice
the karipap oso HUGE and packed with filling (not like those sold tepi jalan....nampak besar but lots of air pockets inside)
*
I like the white curry mee.. sometimes if want eat cheap will just tapao the nasi lemak... other menu hvnt try yet.. coz always buy the white curry mee or nasi lemak biggrin.gif
Mee Rebus
post Aug 17 2023, 07:38 AM

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QUOTE(failed.hashcheck @ Aug 16 2023, 05:33 PM)
You mean the meru one?
I dont really see any real food there other than some really pathetic yongtaufu and some other titbits.
The giant one
*
Yes. I saw the banner they have nasi lemak, fried chicken, laksa too but , yes can see only yong Tau foo if you take a look

 

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