In case you’re wondering why the wholesale price for 100Mbps costs more than retail pricing, broadband providers only subscribe to wholesale access based on the total peak network usage, not based on the accumulative total bandwidth “sold” to its customers. For example, if there are 1,000 customers subscribed to 100Mbps, the retail provider isn’t going to sign up for 100Gbps per month. The reality is that not all customers will maximise their total subscribed bandwidth all at the same time.