QUOTE(andrekua2 @ Nov 4 2023, 02:24 PM)
Buy s24u la...
I just dont understand you already willing to shell out 4k, why not the extra couple hundreds.
Samsung pricing strategy for the last 3 years is pretty same. Cheapest to buy is preorder and EOL with some promo in between. In the end, they managed to increase average selling price above 4k by mixing up their strategy. First sell cheap and consumers are their best marketing tools when they flex their brand new phone in front of their friends and family. This also tends to make early adopters feel their phone retained their value well, just like iPhone. Those red eyed by their friends new gadget will end up desperate and even buying at higher price later on.
This analysis is correct. At least this was what I found when doing research on S22, that's why immediately goes for pre-order S23U last time instead of waiting for price to drop. If wait for EOL sale, then many will recommend to wait for S24U pre order instead. I just dont understand you already willing to shell out 4k, why not the extra couple hundreds.
Samsung pricing strategy for the last 3 years is pretty same. Cheapest to buy is preorder and EOL with some promo in between. In the end, they managed to increase average selling price above 4k by mixing up their strategy. First sell cheap and consumers are their best marketing tools when they flex their brand new phone in front of their friends and family. This also tends to make early adopters feel their phone retained their value well, just like iPhone. Those red eyed by their friends new gadget will end up desperate and even buying at higher price later on.
This post has been edited by MasBoleh!: Nov 4 2023, 08:51 PM
Nov 4 2023, 08:49 PM

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