My place giant price cheaper than NSK.

problem is not everybody like that
people with some money don't go NSK, they'd go AEON
which is why aeon survive until today

there is a market for each segment of people but nothing last forever in supermarket

other market is big player makan small player
supermarket is new player makan old player

aeon isn't exactly atas place at all
aeon also got divided into 2 kinds of aeon....higher end and lower end

but still, for me...those are not atas supermarket yet
some people just priortize the environment they shopped on
u want real atas supermarket...go kota kinabalu, there is a supermarket there called tong hing, that's a real atas supermarket for only the rich
normal people only go inside window shopping