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 How to promote business via Facebook effectively.

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TSteacherharvard
post Dec 22 2022, 06:36 AM, updated 3y ago

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Any one mund sharing here?

Some said it works ifu know how to.
Yes, tuition business.
mini orchard
post Dec 22 2022, 06:49 AM

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QUOTE(teacherharvard @ Dec 22 2022, 06:36 AM)
Any one mund sharing here?

Some said it works ifu know how to.
Yes, tuition business.
*
Join local community groups.

I operate a homestay and post my business in homestay groups. Most people in fb are budget travellers and are not my target customers.

This post has been edited by mini orchard: Dec 22 2022, 06:59 AM
TSteacherharvard
post Dec 22 2022, 08:21 AM

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QUOTE(mini orchard @ Dec 22 2022, 06:49 AM)
Join local community groups.

I operate a homestay and post my business in homestay groups. Most people in fb are budget travellers and are not my target customers.
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Yalo, i also find Facebook group, a lot of such customers.
RedBishop
post Dec 22 2022, 08:54 AM

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QUOTE(teacherharvard @ Dec 22 2022, 06:36 AM)
Any one mund sharing here?

Some said it works ifu know how to.
Yes, tuition business.
*
Tuition business as in operating in a tuition center or private?

A) Tuition Center
B) Private (Means House to House)

if A-> Get Permission from the Center to do targeted marketing (Not necessarily FB because the scale of target will be small) try to engage leaflets, word of mouth

B-> Mostly by Word of Mouth, FB might help if you join a Community based Group such as (PJ Community Group)

Most likely not much money has to be spent.

Identify your target market, and imagine if you were a parent, how do you want to BUY from yourself.
zenix
post Dec 22 2022, 10:13 AM

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u talking about fb boost with money or other means?
mini orchard
post Dec 22 2022, 10:24 AM

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QUOTE(zenix @ Dec 22 2022, 10:13 AM)
u talking about fb boost with money or other means?
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Start with something that is free as any paid advert with good response later may be a waste of money as have to turn them down due to limited resources.
adamw
post Dec 22 2022, 10:27 AM

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If selected target is non Chinese speaking mostly I think tiktok is the real winner.
sweet_pez
post Dec 22 2022, 12:01 PM

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QUOTE(teacherharvard @ Dec 22 2022, 06:36 AM)
Any one mund sharing here?

Some said it works ifu know how to.
Yes, tuition business.
*
Nowadays its a lot about content. Marketing it is 1 thing, if you're really good - you won't even need any form of strong FB ads. Word of mouth will get you there.

First off is what's different between you and other centres? (i'm presuming yours is a tuition centre) What's your selling point or best course? ie. your champion is teaching Mathematics and you've got like, some sort of awesome technique to help students understand the subject.

So you either:
- reveal some of these techniques (sort of like giving teaser) online to get the 'buy-in' from parents and students alike. Often times people don't know whether you're good or not, so they hesitate to sign up. AND/ OR,

- show real results of students' achievement or how you've helped them score with whatever techniques you've got to 'sell'. AND/ OR

- show how your centre is different compared to everyone else (otherwise, why would the students join you?), ie. selling point could be you've got top grade teachers who is the best in A, B and C subjects. AND/ OR

- your centre could offer something extra/ special that other centres rarely do. For example, idk, ie. shuttle van service to pick up and drop off students so parents don't have to worry, study room for group studying at leisure (with teacher's support to guide them on their homework anytime), special App for learning that only your students have access etc etc.

Basically when people wanna subscribe to your service, you'll need to give them a strong reason to do so. Why? because it validates the choice/ decision. Make your contents SO GOOD that they'll be missing out if they don't sign up (but make sure you're not just boasting, and that you're REALLY GOOD in the first place). But if you're just average, make sure to up your game.

Once you've got strong contents, push it out with some advertisement on social media or create some sort of campaign for your existing students to share out.

Lastly, also verify who should be your target audience - whether its the parents or the students and where they're potentially at. That's where you'll want to push your contents.
zenix
post Dec 22 2022, 12:18 PM

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QUOTE(mini orchard @ Dec 22 2022, 10:24 AM)
Start with something that is free as any paid advert with good response later may be a waste of money as have to turn them down due to limited resources.
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thanks captain
i was addressing ts
mini orchard
post Dec 22 2022, 12:28 PM

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QUOTE(zenix @ Dec 22 2022, 12:18 PM)
thanks captain
i was addressing ts
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It is not cost effective with limited resources or supplies.
tahfeikei
post Dec 22 2022, 12:30 PM

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what if you get negative reaction/bad reviews?
are you able to handle it?

NightHeart
post Dec 22 2022, 12:52 PM

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I know someone who teaches purely online & has only 2 classes.

The first class charges USD20k/year while the second class charges USD500/month.

Promotes via FB.

Definitely works if you know how to indeed.
mini orchard
post Dec 22 2022, 01:12 PM

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QUOTE(NightHeart @ Dec 22 2022, 12:52 PM)
I know someone who teaches purely online & has only 2 classes.

The first class charges USD20k/year while the second class charges USD500/month. 

Promotes via FB.

Definitely works if you know how to indeed.
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If newbie knows, then every startup will be successful.
TSteacherharvard
post Dec 22 2022, 05:05 PM

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QUOTE(sweet_pez @ Dec 22 2022, 12:01 PM)
Nowadays its a lot about content. Marketing it is 1 thing, if you're really good - you won't even need any form of strong FB ads. Word of mouth will get you there.

First off is what's different between you and other centres? (i'm presuming yours is a tuition centre) What's your selling point or best course? ie. your champion is teaching Mathematics and you've got like, some sort of awesome technique to help students understand the subject.

So you either:
- reveal some of these techniques (sort of like giving teaser) online to get the 'buy-in' from parents and students alike. Often times people don't know whether you're good or not, so they hesitate to sign up. AND/ OR,

- show real results of students' achievement or how you've helped them score with whatever techniques you've got to 'sell'. AND/ OR

- show how your centre is different compared to everyone else (otherwise, why would the students join you?), ie. selling point could be you've got top grade teachers who is the best in A, B and C subjects. AND/ OR

- your centre could offer something extra/ special that other centres rarely do. For example, idk, ie. shuttle van service to pick up and drop off students so parents don't have to worry, study room for group studying at leisure (with teacher's support to guide them on their homework anytime), special App for learning that only your students have access etc etc.

Basically when people wanna subscribe to your service, you'll need to give them a strong reason to do so. Why? because it validates the choice/ decision. Make your contents SO GOOD that they'll be missing out if they don't sign up (but make sure you're not just boasting, and that you're REALLY GOOD in the first place). But if you're just average, make sure to up your game.

Once you've got strong contents, push it out with some advertisement on social media or create some sort of campaign for your existing students to share out.

Lastly, also verify who should be your target audience - whether its the parents or the students and where they're potentially at. That's where you'll want to push your contents.
*
U really know ur thing.

However, i m just a freelance teacher.
sweet_pez
post Dec 22 2022, 05:28 PM

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QUOTE(teacherharvard @ Dec 22 2022, 05:05 PM)
U really know ur thing.

However, i m just a freelance teacher.
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Doesn't mean you can't apply some of the things I've mentioned previously.
Nothing is without effort - just like how your students gotta study to make it. Same with you too, read up more, browse more, observe more and build your own competitive advantage. If you're starting from Ground 0, make a plan that's practical and do-able. Then build your portfolio and adjust it slowly from there.

IMO if you've no solid footing to start with, attach yourself somewhere (ie. prominent tuition centers) and build your portfolio first. If "you" yourself going to be the selling point, then make your profile look good and stand out.
TSteacherharvard
post Dec 22 2022, 05:42 PM

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QUOTE(sweet_pez @ Dec 22 2022, 05:28 PM)
Doesn't mean you can't apply some of the things I've mentioned previously.
Nothing is without effort - just like how your students gotta study to make it. Same with you too, read up more, browse more, observe more and build your own competitive advantage. If you're starting from Ground 0, make a plan that's practical and do-able. Then build your portfolio and adjust it slowly from there.

IMO if you've no solid footing to start with, attach yourself somewhere (ie. prominent tuition centers) and build your portfolio first. If "you" yourself going to be the selling point, then make your profile look good and stand out.
*
Yes, actually I agree with all ur points.

Thanks ya.
Xith
post Dec 22 2022, 06:42 PM

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Distribute flyer in front of school if they're target.
sweet_pez
post Dec 23 2022, 09:46 AM

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QUOTE(teacherharvard @ Dec 22 2022, 05:42 PM)
Yes, actually I agree with all ur points.

Thanks ya.
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No problem. Thank me later with a coffee when you've made your breakthrough biggrin.gif alright jk, all the best.
jimkayle
post Jun 13 2025, 05:56 AM

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I'm coming back to this discussion because I was just recently talking with someone about Facebook promotion. Yes, it works well if you know how to target your audience correctly and optimize your budget. But you could also try the SEO agency Fortress' attorney marketing, which focuses on precise and measurable strategies - it might be worth checking out if you want to take your promotion to the next level

 

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