The pioneer convention centre in Kuala Lumpur renamed World Trade Centre Kuala Lumpur to give it a more global appeal

“PWTC is the only convention centre in Malaysia licensed as World Trade Centre under the World Trade Centre Association (WTCA). We used to be known as Putra World Trade Centre, now have rebranded ourself as the World Trade Centre Kuala Lumpur (WTCKL) and changed the logo to align with WTCA brand guidelines and the rest of the world trade centres (WTC) across the globe.

“Due to internationalisation, the renaming of Putra World Trade Centre to World Trade Centre Kuala Lumpur could potentially lead to international growth. Thus, it’s incredibly important to choose a brand name that’s adaptable and appealing to cultures worldwide. We are leveraging on WTCA to help us promote WTCKL as an internationally