Both have their pros and cons.

The Evoque’s main pros is its off-road capability which is the best in it’s class. The next is the brand presence which is 1 spot above the BMW and prices reflect that too.

The cons is of course the tight space, price and patchy build quality.

The X1? It’s cheaper to buy and also cheaper to maintain. Where the Evoque feels like a scaled down Range Rover, the X1 gives the feel of an enlarged 1 series. Nothing too specia about it and for the most part it’s just a car with a BMW badge. Personally for the money I’d put it into a Mini Countryman or a Mercedes GLC or a Volvo XC40.