Hi,

Wanted to know more about how much sales does a restaurant (shoplot or mall lot) make in a day.
As i know FnB cost is around 30-40%, but ive no idea on the sales part.
If any of you have experience about this pls share.
My purpose is to calculate whether FnB is worth investing and the risk of it.

Terima Kasih all.

General Breakdown

30% Cost of goods (ingredients, take away packaging, etc)
30% Operations (rent, utilities, salary, etc)
30% Sales and Marketing (ads, promotions, discounts)

Remaining 10% is your profit

My relative lose 300k in one year

I saw some open western restaurant, targeting Malay customers, wonder not all us makan western every day. Really untung ke this business

This post has been edited by RadenMasIV: Nov 10 2021, 05:14 PM

Depends on location.
F&B in Mid Valley can make 20k on weekend
While menara The Weld cukup makan tengahari 🤭🤭

Depends on ur sales really, if ur sales are really good u can profit, profit=(total sales - expenditure - salary)

With today's tight competition and the abundance of eateries everywhere, honestly just getting ur full salary alone is hard let alone profit. Remember if u hire workers u need to pay salaries too!

Now...it also depends on what u want to open, costs and materials nowadays are quite pricey compared to old days. Not to mention this covid also almost destroyed the fnb field, if not crippled mostly...

So what kind of eateries u wanna engage in? Bak kut the, Mee stalls, economy rice, restaurants, western foods or better yet high class fine diners? All these fields vary greatly in terms of costs and operation.

Very untung. A lot of malays eat western food everyday.

Or even 5% max profit

30-40% max.

U having wrong directions for calculations, Your calculations is buy low sell high = TRADING (unless u doing franchise)
F&B is no different with any manufacturer online.
Calculate ur OPEX than u get ur figure.

A 400 square feet F&B food kiosk in the mall generate about RM500 sales during weekday and RM2000 sales during weekend on average.

Corner 24 hours mamak shop owner tells me his sales about rm15k per day. Kepong area

Roadside nasi lemak stall sales about m1+k per day.

Always sell halal food.

Dun say "pork free". No muslim gonna go to pork free shop.

30% sales and marketing ? Is it normal for a restaurant owner to spend so much on sales and marketing?

Yes ,was thinking franchise.
May I know whats the different between opening a franchise, and doing own brand or restaurant ?

20k sales per day? That's alot

Am looking into franchise. Saw lots of bad story about franchise. So m here to ask around for more opinions about the sales part, see whether it's easy to get 3 to 4k sales per day let say in a good mall or a good shop lot location

The brand I'm looking at is certified Halal.
Do Muslim really always find only Halal restaurant?

Yes, why do you think grab takes a 30% cut? That number is not plucked out of thin air. Generally, marketing is not cheap and competition is high. So your ad costs can be expensive too to get the eyeballs of people on facebook/instagram. Then you have to consider if you want to pay to maintain SEO, or engage influencers, etc. Consider that discounts like lunch specials, technically also fall under this category.

Of course 30% is just a general guideline, can be lower/higher... but normally its within that range. If you have other factors that help you gain organic growth and customer loyalty then you may no need to spend so much.

franchise basically like trading, everything is ready (training might be include), so u just ready ur funds and they setup everything for you till ur business end (in between, restock, inventory, all u don't have to worry).

Franchise question :
the brand sell ? (like mcd, kfc, 7-11 n etc, it sold automatically)
Setup: what do they provide, design ? renovations ? equipment ? staff ?
Operating : Staff training, POS system, Inventory (in/out/return/delay/alternative), response, relationship.
expenses & Profit: A&P (share, own, split(ratio)).
so contract n licensing/royalty fees is the key.


good "brand" franchise, u don't have to worry on anything, right locations sell, but higher loyalty fees.
Limit on profit and restrictions.

Own brand, u can do anything u, how much u make is totally depend on you. (but a lot headache).
for example :
30k opex permonth include 60k-80k product, means everyday u need to generate rm 1k sales to break even as starter.