Senheng is principally an investment holding company, while its proposed subsidiaries are involved in the retail of consumer electrical and electronic products.


Proposed initial public offering of 389,500,000 ordinary shares in Senheng (“Shares”) in conjunction with the listing of Senheng on the Main Market of Bursa Malaysia Securities Berhad comprising:-

i. proposed public issue of 250,000,000 new Shares (“Issue Shares”) comprising:-

30,000,000 Issue Shares to the Malaysian public;

22,500,000 Issue Shares to eligible directors, employees, and other persons who have contributed to the success of Senheng and its subsidiaries;

48,000,000 Issue Shares by way of private placement to Bumiputera investors approved by the Ministry of International Trade and Industry of Malaysia (“MITI”); and

149,500,000 Issue Shares by way of private placement to institutional and selected investors.

ii. proposed offer for sale of 139,500,000 existing Shares by way of private placement to Bumiputera investors approved by the MITI.

This post has been edited by nexona88: Jan 8 2022, 04:03 PM

Good buy. Must ballot this

Listed and delist b4.
Now wanna list again??

normal kind of game for the rich guyssss

but will definitely subscribe to this one.

Well...
Owner see opportunity... To make some $$$
Hot IPOs market... Liquidity is huge source....
Just list, sure oversubscribed one...

Initial utilisation proceeds:



This post has been edited by msbr91: Jul 8 2021, 09:21 PM


Attached thumbnail(s)


Attached File(s)
 senheng_full_prospectuc_esposure.pdf ( 9.36mb ) Number of downloads: 294

Gonna in.

This post has been edited by msbr91: Jul 8 2021, 09:20 PM

Let's see how much the pricing first...

But basically...
Applying when open..
How many shares.. see my financial position that time 😁

Same market with Panamy?

List when bad times.
Delist when good times.
Now list again when bad times.

Hmm...
Looks like this also gonna be one hot IPO for the year...

Many expected to buy, when the details not fully out yet

This post has been edited by nexona88: Jul 8 2021, 11:04 PM

Sunset industry who on earth gonna buy 🤦‍♀️

They got online store too??
If u don't know about it 😁

Got list before?

Any Tom dick Harry electrical shop also sell online la thru shopee, lazada. So competitive and cut throat. Probably will be delisted again within 3 years after IPO, when it's price traded below half of its IPO price due to poor financial performance. History repeat itself.

This post has been edited by Singh_Kalan: Jul 10 2021, 09:53 AM

as long delist above IPO price...
good enough

(as if we gonna hold that long )

New bursa approved money game.
Play at your own risk.

This post has been edited by Singh_Kalan: Jul 9 2021, 12:25 PM

Yes I know but they are selling old stuff while you buy cheaper, better and newer stuff from Taobao in terms of small appliances which are the money maker

Big goods like washing machine, tv and fridges is so competitive that is now cheaper buying direct from the manufacturer itself

If comparing by peers, I have bought Harvey Norman on ASX which pays better dividends than SenHeng

More outlets doesn’t mean more sales you should deep dive their financials you will have seen how bad they are generating revenue

2021-1989 = 32 years history!!!


Largest chain retailer of consumer electrical and electronic products in Malaysia

 We are the largest consumer electrical and electronics chain retailer in
Malaysia by revenue. As at the LPD, we have a chain of 103 physical stores
occupying approximately 768,000 sq ft of physical retail space across every
state in Malaysia.

Strong PlusOne loyalty programme with a large base of customers who are
enrolled as members

 As at the LPD, our PlusOne loyalty programme has approximately 2.88 million
paid registered members. In the past 3 FYEs 2018 to 2020, total registered
PlusOne members have grown at a CAGR of 5.60%.

 Sales generated from PlusOne members contributed approximately 94.2%,
96.6% and 97.5% of our annual revenue for the FYE 2018, FYE 2019 and FYE
2020, respectively

https://www.sc.com.my/api/documentms/downlo...3e-99ea91924c5e



 Our “Senheng” and “senQ” brands are recognisable and reputable in the
consumer electrical and electronic industry in Malaysia.


KH Lim
KH Lim a Malaysian aged 60, is our Executive Chairman. He was appointed to
our Board on 21 May 2021. He completed his pre-university studies at Tunku
Abdul Rahman College in 1980.


KH Lim started his career in 1981 with Campbell Electronics Sdn Bhd as a
sales representative where he was involved in the sales of electrical goods.


A few months later, he was promoted to the position of shop supervisor where
he was responsible for the day-to-day operations of the shop. In 1986, he left
Campbell Electronics Sdn Bhd and joined Senhong Sales and Services Sdn
Bhd



as the head of operations where he was responsible for the operations of
retail outlets.


He left Senhong Sales and Services Sdn Bhd (Incorporation Date * 13 OCTOBER 1984 ) in 1989 and cofounded our business together with his brothers, KC Lim and KY Lim.


Under the leadership of KH Lim, our Group has grown from a single shop into
the largest consumer electrical and electronics chain retailer in Malaysia with
103 physical stores and a workforce of approximately 1,680 employees.

Throughout the years, he charted the overall strategic direction of our Group
including the implementation of numerous key initiatives such as the adoption
of chain store concept, fixed price policy, launching our PlusOne loyalty
programme, undertaking a digital transformation of our business as elaborated
in Section 7.4 of this Prospectus and our seamless retail model.

https://www.facebook.com/senQDigitalStation...=48&__tn__=EH-R


His leadership
has also been recognised through the numerous awards received by our
Group and KH Lim personally, as listed in Section 7.5 of this Prospectus.
As our Executive Chairman, KH Lim is responsible for crafting the business
model, business direction as well as strategic planning of our Group and he
will continue to leverage on his over 40 years of experience in the Malaysian
retail industry to chart our Group’s future direction.



Lim Kim Heng

Executive Chairman Malaysian

No. 37-5
The Pearl @ KLCC
2A, Jalan Stonor
50450 Kuala Lumpur

Lim Kim Chieng

President /
Executive Director


B-08-02,
Madge Mansions
Jalan Madge
Taman U Thant
55000 Kuala Lumpur




Lim Kim Yew

Non-Independent
Non-Executive Director

Villa 33, No. 10
Jalan Mandarina Damai 3
Bukit Mandarina, Cheras
56000 Kuala Lumpur




MAJOR SUPPLIERS
Our Group’s top 5 suppliers by total purchases for the FYE 2018, FYE 2019 and FYE 2020 are
as follows:-
Suppliers
Categories of
products supplied
Length of business
relationship
(years)
FYE 2018
(RM’000) (%)


Samsung Malaysia
Electronics (SME)
Sdn Bhd


Audio visuals, digital
gadgets, and home
appliances
16 (32 years including
transactions done with
other authorised
distributors of
Samsung)(1)
204,145 19.17

Panasonic Malaysia
Sdn Bhd


Audio visuals and
home appliances
27 146,969 13.80

VSTECS Astar Sdn
Bhd

(“VSTECS”)(1)
Digital gadgets 21 87,598 8.23


VSTECS (5162)
VSTECS BERHAD

2.64 +0.02 (0.76%)




Sharp Electronics
(Malaysia) Sdn Bhd


Audio visuals and
home appliances
27 87,290 8.20


LG Electronics (M)
Sdn Bhd

This post has been edited by plouffle0789: Jul 11 2021, 01:25 AM