700-790 psf!!!! that's actually not cheap for medium cost development in such narrow land that accommodate 2.2k units, without any proper infrastructure except LRT.

Official launching or just soft launch today?
Actually no need to worry, fully reserved with cheque doesn't means fully booked. Fully booked only equivalent to 30% to 40% sales guaranteed.
300-400k properties always got ppl hoot cheques and at most 60% buying.

Ok lah, this is medium cost property with low price in at least the ulu part of KL city. Location so so but at least KL city.

"Hot cake" I not sure loh unless developer announced the soft or actual launching day, where all clients give cheque & book on that day and developer sticker it to the board at the same time. This method can be wayang also but at least can reduced the action. So many ppl gave cheques and wait before this.

It's more like speculative where the agents goreng it so hot, convince all put in cheques "dulu" without even see ing what they buy and assume this 380k and if cancel reservation, the unit increased to 400k back to the public, this is purely speculative sales.

If the demand is so good, that's good for the developer to gung-ho and increase 10% for Block C and subsequently Block D, so Block A buyers paper profit 30%?