Are you referring to the resolution on the homescreen? Is there a way to check it? It doesn't look 4K to me if I were to compare to my other tv, Sony x90j. I'm not surprised because it's half the price of what I paid for the Sony. The SoC used in the Hisense will be slightly inferior due to the costing alone.

Update:

Replied earlier without reading juzmafia response. It seems like everything is at 1080P even for the Sony then. I'm surprised because Google TV seems more refined than the Android TV9 based on the GUI interface alone. Therefore I thought it was using a higher resolution compared to Hisense.

Just on specs, the X90J is the better TV. The cheapest I can find for a 65" is RM5,700.

You can buy the 65" U7G for RM3,800 on Shopee. Get the Tivo 4K as an Android box because the U7G is VIDAA based. Some Harvey Norman stores have the U7G on display.

You can only buy the U8G in Thailand for RM3,900. That's the only SEA market Hisense is selling it.