No. Don’t do it.
Watches are never good investments. What is hot today may not be popular or sellable in a decade. Value will plunge when the model is no longer sought after.
I have collected watches long enough to see value of watches go up and down.
Take Franck Muller for example. It was the IT watch of the mid 90s. And when the millennium rolled about, the value of FM watches tanked and never recovered.
Then Panerai came about and become the darling of the watch world in the mid 2000s. Their value shot up and almost any Panerai was trading above MSRP. Then towards the tail end of the decade, their value plunged and people started selling en masse but no buyers.
In the mid 2010s, Richard Mille and Rolexes were the hot commodity watches. I don’t see them being able to sustain their speculative prices any longer due to Rolex producing almost 1 million watches per year and RM producing only 2 or 3 types of design - Tonneau, Round and Misshapen Tonneau shape cases suffers from the same problem that plague Panerai. Lack of diversity.
Now, due to retail buyers buying watches to speculate on, a lot of watches are seeing an uptick in prices. I don’t see this trend being able to continue much longer.
Buy watches to collect and wear. Never buy them to store value or as investments. There is Gold or Crypto currency for that sort of thing.
This post has been edited by friedricetheman: Apr 26 2021, 09:05 AM
Watches as a store of value
Apr 26 2021, 09:02 AM
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