Mr DIY humble beginnings
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 Apr 8 2021, 11:53 PM
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#1
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Senior Member
1,803 posts Joined: Oct 2007  
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QUOTE(AeolusLite @ Apr 8 2021, 10:10 PM) branding done well.. Alot store sell same thing but nobody can match mr diy price. They are dirt cheap. Thats y tons of customers.actually a lot stores sell same thing heck even Cowboy sell a lot more varieties and bigger just less to be found  They have same concept as 99speedmart |
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Apr 9 2021, 10:40 AM
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#2
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Senior Member
1,803 posts Joined: Oct 2007
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QUOTE(Quang1819 @ Apr 9 2021, 10:29 AM) Ace hardware is more for mid mid - mid high income segment. Ace hardware sells all branded high end expensive stuffTheir products are good, that's why it's at a premium price compare to MR. DIY. Even the places they operate are all in proper malls. But Malaysians are mostly low to mid low income earners. That's why they got majority of the market share. Mr diy have got their sales strategy spot on. They know Malaysians are not like Americans where they have their own garage and like doing their own diy stuff. Americans will buy branded good quality stuff. Malaysians on the other hand use one item a few times then chuck it away never to be seen again. Thats why they prefer to buy cheap tools . Use a few times only. And thats how mr diy keep getting repeat sales. Ppl will buy the same tool many times since its so cheap. Quality migt not be the best but it gets the job done This post has been edited by kevin23: Apr 9 2021, 10:41 AM |
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