Here's my view:
4% returns to customers is probably still profitable for Versa, maybe just less margins. Even FD can get above 4% already.
Each customer has a 30k capping and the promo bonus rate is only for 3 months, which is only RM37.50 extra per month for every RM30k you're putting in their hands.
Earlier this year Versa announced a milestone of RM100 million in total transactions on their platform since launch, which is tiny, and 30,000 users registered. I suspect a majority are inactive and only have small deposit amounts. You can extrapolate the marketing budget allocated for this from a few data points.
Investment Versa
Nov 12 2022, 10:02 PM
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