That's true but honestly, the 10-bit thingy is rendered and doesn't mean that the screen is a 10-bit panel. Only plasma tvs support true 18-bit colours or billions of colours to be exact so if you want a near cinematic experience, plasma tvs win, hands down. Of course, LCD tvs don't suffer burn in issues so playing your PS3 or XBOX 360 games on it or to use it as a pc monitor, it wouldn't be much of an issue. I have a crazy friend buying both, a plasma and a LCD in his living hall. Yeah, to have the best of both worlds. Hahaha.

Any of you interested in the LG 37" LC4R or the LC7R. I am getting either of these (New Set) from LG as a replacement for my LC2R (old model, no more parts) which  they were unable to repair.

Once I get it I will be trying to sell off at a discount and buy another model.

I am not trying to sell now (yet to receive the set yet). Just want to know if there is a chance any of you might be interested.