For me, I'll go for the Philips. Reason is this:

Philips has the Pixel Plus. It does support Full HD, but its resolution is 1366 x 768. What i know is that it take full hd input and downscale it to fix the screen.  Believe me when i say that the picture gives me the WOW factor. Very nice contrast, I can see the shadow very nice.  Too bad the 42" version look like shit. This 32" wins my vote hands down. I compare the Samsung 32R8 and the Philips using the same input. Philips wins hands down. Go down and take a look at the TV. It;s best to see the tvs side by side. You'll see that Philips is the best. Sony S Series is the lower end series. I don;t like the color. Samsung is the same.

Tell you what. When you went down to see the tv, take notice on scenes that have grass and a lot of shadows. See if you can see which tv can produce a more natural green color, see if you can see how black is the shadow. Also, one i notice is that Samsung's black is too black that the picture lose it's detail. To see this, try to look at scenes that focus on the sunlight, there ought to have a lot of shadows^^

The 100hz and 120hz differences are mainly due to the the NTSC / PAL signal input. For example, the Sony Bravia D series sold in the UK all have 120hz motion flow feature, our version comes with 100hz motion flow though.

tats why, then wats the fuzz with all these 100 hz thingy as advertise?

actually our unit aredi 120 hz mar

Well, you should check out Toshiba's C3500 latest LCD tvs, it comes with an IPS panel and 6.5 ms response time. Seems like Panasonic, LG and Toshiba are pretty loyal to the IPS technology. Of course, the 100hz flicker free thingy is implemented now as well as 1080p 24fps. Sadly, two HDMIs only.