It seems that a lot of media and communications graduate are not able to find a sustainable and well-paying job after graduation. I was a media and communications graduate here too from one of the private universities in Malaysia. I've been through several job changes in the last few years due to several reasons. I also have the same thought as you do: go back to university to do a Masters and PhD, then go into academia. The only problem here is one that people haven't exactly addressed yet: the fact that there are so many media BA grads who worked for 2-5yrs before going into academia are exactly like you. The bigger problem? When they've completed their MA/PhD, they weren't able to get academically published. As a matter of fact they have higher chance of getting published when they are working with a media company. In short: there are many like you, and the field is over-saturated and way too competitive. In fact, back in my university years, a lot of my media lecturers are also working in major newspapers like The Star, Malau Mail, etc. They also did a myriad of jobs and gig to make that extra money. So if you wish to pursue this line of of work, I can only say good luck as you are not just competing against people in your batch, but also people from before.

My only advice for you is to actively work in media field while you study. Build up your contacts and get more jobs. This is one of the many downsides of being a media grad. Perhaps start your own LLC media company? Do a 1 man show first, which means you will have to do everything yourself. Web design, writing and publishing, graphic design, etc. If it didn't work out then I guess it's best you have to change your life direction, and do it fast.

Those who published in those xxx journals are their choice la. They are aware but they still choose to do so.
I have few colleagues who published over 20+, 50+, and 100+ articles in those journals, and they are Dean/ Prof now.
So, it is your choice to do it or not.