Loob?
Why the heck would people want to invest in scammer ethics business?

Backstabbed their business partner when they covertly replaced the original recipe by putting in low cost substitutes.
Got caught red handed.
Play victim and eventually split with Chatime and formed Tealive.

Scammed business partner.
Scammed customers by using low cost substitutes for sugar water.

Now trying to scam some investors too.

He puts a lot of attention to cultivating that media image.
LIke most modern 'entrepreneurs'; very fancy wrapping and marketing, very little filling.

That's good PR management.
The problem with good PR management is that is doesn't always benefit investors unlike strong business fundamentals. Like a double edge sword, it means you could wake up the victim and they get away with it.