I vote Kenwood as I had an old Kenwood that lasted me 30 years. Two year's back I bought another Kenwood. I trust their reliability and consistency.

Make sure you get one with a 1000W motor (minimum), especially if kneading bread dough. Otherwise the motor will heat up quickly and boom, hahahaha. At the end of the day, you get what you pay for. Kenwood = functional, quality and reliability. Looks, meh. Smeg = classic look, french Citroen/Renault quality (pun intended)
KitchenAid = Instagramable. Maybe quality and reliability but pricy.

I'm surprise KitchenAid is so low wattage. Didn't know that. Most Kenwood start from 1000W for their mixers. Mine is a Chef KVC3100. Rather low-end tbh. I have no experience with KitchenAid, so cannot comment.

This post has been edited by malayantiger: Feb 3 2021, 06:57 PM

That's a good price! I paid £350 two years back. Anyway a good mixer lasts. My old Kenwood is more than 30 years old. The old one is cast iron! Not moulded aluminium. Its a good investment. I make bread on a daily basis for my kids (now all grown up). Bread dough can be hard to knead by hand.

But tbh, my wife found some 'no knead recipes' (very liquid dough) recently and we have been trying them out. Not bad results...so my Kenwood is left idle for now.