Soon.

its not just gamers
it start with 1 wsb redditor that went full ham
then some "elite" ppl did analyst/digging becoz that redditor while being a laughing stock of the group, is still updating and never give up
then they found out the Melvin asshole is bright open with lube, they spread the news with convincing info and join in

then a "movement" has been started, like whole global community of r/wsb-alike join in
then the Chamath tweet, then Elon Musk tweet, shit went viral in every social media platform,  normies join in

those normies are not just from US alone, its from everywhere. Not forgetting sharks with bigger amount of fund as well.