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> Bidder for Peugeot and Kia in Malaysia, Who do you want it to be?

Whom do you wish these will be taking over the dealership?
 
Bermaz [ 71 ] ** [62.83%]
Sime Darby [ 15 ] ** [13.27%]
DRB Hicom [ 19 ] ** [16.81%]
Others (please specify in comments) [ 8 ] ** [7.08%]
Total Votes: 113
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TSEnergyAnalyst
post Nov 16 2020, 04:14 PM

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https://themalaysianreserve.com/2020/11/16/...peugeot-brands/

QUOTE
Challenging task to revive Kia, Peugeot brandsMonday, November 16th, 2020 at , News | Wheels

The Korean and French marques would face the same struggle under a new owner they endure under Naza, says analyst

by RAHIMI YUNUS / pic by BLOOMBERG

ANY company that is going to be the new distributor of Kia and Peugeot after Naza Group of Cos is expected to face a huge challenge to make the two brands successful in Malaysia.

Bermaz Auto Bhd (BAuto) was widely speculated to take over the distribution franchise from Naza, but many believe the opportunities in the two makes offer are limited.

Industry experts said Kia and Peugeot — Korean and French marques respectively — would face the same struggle under a new owner that they endured under Naza, which is product positioning.

An automotive industry leader said the two brands will be competing in a market where national cars are becoming increasingly popular, hence squeezing the non-national segment’s market share. Within what’s left of this segment, the Japanese makes are strong for head-on competition.

The experienced auto analyst said the market shares of national and non-national cars used to be 50-50. However, they are now at about 70-30, with Zhejiang Geely Holding Group Co Ltd-led Proton Holdings Bhd enjoying a growing market share.

“Non-national cars are squeezed to 30% of the market share. Geely’s cars eat up non-national cars. They do not compete with Perusahaan Otomobil Kedua Sdn Bhd.

“Malaysia’s automotive market is a zero-sum game with hardly increasing total industry volume. With 30% left and a lack of strength to compete with Honda and Toyota brands, I do not think the change of distributor will make any difference,” the source told The Malaysian Reserve (TMR).

The source said Kia’s and Peugeot’s marketability would be handicapped by low volume, thus making it difficult for the brands to enter into the completely knocked-down space to get an edge, for example, in terms of pricing from excise duty incentives.

Another industry insider said the two brands may end up cannibalising BAuto’s Mazda portfolio, which offers the same range of products.

“It is just the same thing, but another choice of brand. Kia, Peugeot and Mazda are all offering SUVs that criss-cross each other. The pricing is not going to be much different. The two brands will eventually cannibalise Mazda unless Kia wants to play a volume game,” the source told TMR.

The source said Kia and Peugeot will dilute BAuto’s focus on Mazda in terms of capital expenditure and branding.

“BAuto is lucky that Mazda does not give them a lot of problems and sell on its own,” the source added.

The source said there is no guarantee Kia and Peugeot will be successful under a new distributor unless the principals come in a joint-venture deal.

TMR recently reported that Naza was weighing options to leave the automotive business.

A source said the conglomerate would only focus on completely built-up and approved permit businesses, while all completely knocked-down and manufacturing were likely to go to BAuto.

To date, BAuto has not confirmed or denied the rumours nor has it announced anything on the exchange regarding the matters.

Naza used to generate about RM30 million and RM20 million a month from Kia and Peugeot distributorships respectively, according to people with knowledge of the matter.

In a recent report, CGS-CIMB Securities Sdn Bhd analyst Mohd Shanaz Noor Azam said Kia could be a good fit for BAuto given the diverse portfolio offerings by the Korean marque, which focus more on passenger cars and multipurpose vehicle segments.

“We think BAuto could also be a good fit given its track record in turning around the Mazda distributorship in Malaysia. To recap, BAuto’s management took over Mazda distributorship in 2008, and it had successfully raised Mazda’s annual sales volume from less than 1,000 units in 2008, to over 14,000 units in 2015,” Mohd Shanaz stated in the report.

He noted that Peugeot could be in direct competition with Mazda for BAuto given the similar portfolio offerings and pricing strategy, especially in the SUV segment.

Hence, the analyst said it could complicate the situation for BAuto.

Nevertheless, he said Peugeot has a decent portfolio in the hybrid and electric vehicle segments, which is not available in the Malaysian market but could appeal to BAuto.
TSEnergyAnalyst
post Nov 27 2020, 03:35 PM

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https://www.motor1.com/news/456437/stellant...lly-buying-fca/

On the side note:

Looks like PSA is the acquirer and FCA is being boughtover....So PSA is the boss.....
TSEnergyAnalyst
post Dec 1 2020, 10:10 PM

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Well well

https://www.theedgemarkets.com/article/bcor...hicles-malaysia

QUOTE

BCorp unit wins exclusive distribution rights for Peugeot vehicles in Malaysia

Arjuna Chandran Shankar

/

theedgemarkets.com


December 01, 2020 19:06 pm +08



KUALA LUMPUR (Dec 1): A new company that is 51% owned by Berjaya Corp Bhd (BCorp) and 20% owned by Bermaz Auto Bhd (BAuto) has been awarded the sole rights to distribution new Peugeot vehicles in Malaysia.

Berjaya Auto Alliance Sdn Bhd (BAASB) has also won the rights for after-sales services and spare parts distribution for Peugeot Citroen and DS vehicles.

BCorp CEO Datuk Seri Robin Tan said the conglomerate is pleased to be given the opportunity by French car manufacturer Groupe PSA to be part of this new collaboration.

“This new collaboration will complement our group’s existing automotive business, namely H.R. Owen Plc and Berjaya China Motor Sdn Bhd. We believe this collaboration between Berjaya Corp, Bermaz and Groupe PSA will bring positive synergistic benefits to all parties,” Tan said in a statement.

Meanwhile, BAuto executive chairman Datuk Seri Ben Yeoh said it is honoured that Groupe PSA and BCorp had recognised its capabilities and expertise in the automobile industry and is delighted to participate in the new collaboration.

“Peugeot, Citroen and DS are European marque cars well-known for their driving comfort, smooth handling, modern designs, durability and state-of-the-art technology. Hence, we are elated and looking forward to a successful collaboration with BCorp and Groupe PSA via BAASB,” Yeoh said.

Groupe PSA South East Asia senior vice president Laurence Noel said its Peugeot 3008 and Peugeot 5008 sports utility vehicles have garnered a lot of attention in Malaysia in the past few years.

“It is our plan in the near future to introduce our global successes such as the all-new Peugeot 2008 in Malaysia.

“Further to that, we aim to continuously revolutionise the customer experience together with our new partner BAASB and underscore our commitment to our customers through excellent sales and after-sales service. Groupe PSA has made Malaysia its export hub for the region,” Noel said.

Shares in BCorp finished 2.78% or half a sen higher at 18.5 sen, valuing the group at RM972.63 million. Meanwhile, BAuto was up 3.68% or five sen at RM1.41, with a market capitalisation of RM1.64 billion.
This post has been edited by EnergyAnalyst: Dec 1 2020, 10:26 PM
TSEnergyAnalyst
post Dec 6 2020, 02:17 PM

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.https://www.carlist.my/news/would-the-bangsar-babes-love-the-honda-e-and-peugeot-e-208-81137/81137/
QUOTE
Would The Bangsar Babes love the Honda E and Peugeot e-208?Insights 

ADAM AUBREY  |  NOVEMBER 26, 2020 03:48 PM

The Honda e and Peugeot e-208 is the perfect city car, it's a shame we can't have them. 

When we were geeking out at the Polestar 2 at Vision Motorsports a couple of weeks ago, the owner of the now-famous car dealership, Raja Petra mentioned that bringing in fully electric cars will be his primary mission from now on as he sees enormous potential in this area. 

Part of the conversation we had about this exciting new vision of his included the type of full-electric cars that would be great for the Malaysian market. Obviously, at the moment, the best cars in terms of pricing are the Teslas and Polestars, but only because they are made in China which gives him some leeway in terms of pricing, as cars made in China have better tariff codes in Malaysia compared to cars made elsewhere he said.

A couple of cars that he is really keen on is the Peugeot e-208 as well as the Honda e, but it's just difficult to justify bringing them in as the tax bill alone will make these small electric cars even more expensive than the bigger Tesla and Polestar. 

Imagine having to pay more than RM400k for those two little electric mini cars; it just wouldn't make any economic sense. This is especially so when their electric range is smaller than the Tesla and Polestar, which will only make them a city-specific run about electric vehicle.

It's a shame really because if the prices are lower, some Malaysians might actually turn to them as they are the perfect city cars. They are small and practically maintenance and gasoline free. Wins all around! 

My superior reckons that if they were made available in Malaysia, it'll be the perfect car for the Mont Kiara and Bangsar babes or even The Desperate Housewives of Hartamas. They are stylish, cute, and easy to park, making it the perfect car for those who live and frequent these affluent residential suburbs.

While I don't really have an opinion of this sort, I do see where he is coming from. Raja Petra, on the other hand, is currently rallying the right people to help change the tax structure for electric cars, but he says unless the nation doesn't start to voice their needs for these cars, it's hard to change it at the top. 

But then again, we are a fossil fuel producing country which only means that the people at the top will do everything it takes to protect this monumental profit-making substance which is why we think it'll be a tough fight.  

What do you think? Would these cars get much love in Malaysia if the prices are reasonable?
This post has been edited by EnergyAnalyst: Dec 6 2020, 02:39 PM
Trinax
post Dec 6 2020, 08:42 PM

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QUOTE(mujinkun @ Nov 4 2020, 11:14 AM)
No more Inokom lah.

SimeDarby very good with Hyundai Service. Top class i presumed. but, the specs is so-so only for all the Hyundai models in Malaysia.
*
Hmm? I just bought an Ioniq and spec wise, it's really top notch for the price point
TSEnergyAnalyst
post Dec 7 2020, 10:40 AM

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Coming soon
TSEnergyAnalyst
post Dec 10 2020, 12:21 PM

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https://www.carlist.my/news/peugeot-208-and...an-81267/81267/

This looks like a good start. A very good start

» Click to show Spoiler - click again to hide... «

TSEnergyAnalyst
post Jan 8 2021, 12:02 PM

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TO Peugeot owners

https://www.carlist.my/news/attention-peuge...ia-81508/81508/
TSEnergyAnalyst
post Jan 11 2021, 12:22 AM

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https://www.carlist.my/news/kia-seltos-fina...6k-81534/81534/

The last hurrah from Naza Kia



This post has been edited by EnergyAnalyst: Mar 10 2021, 01:05 AM
andrekua2
post Jan 12 2021, 10:26 AM

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It seem like nobody wants KIA. Not surprising since it compete directly against Hyundai which shared most of the parts.
Mr Mercedes
post Jan 13 2021, 03:46 PM

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Any idea when the new 508 is launching here?
TSEnergyAnalyst
post Jan 14 2021, 05:58 PM

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QUOTE(Mr Mercedes @ Jan 13 2021, 03:46 PM)
Any idea when the new 508 is launching here?
*
Zigwheel: Feb 2021

https://www.google.com/amp/s/www.zigwheels....08-2019%3famp=1

But no one know for sure although P***t*n has a spotted OTR report
TSEnergyAnalyst
post Jan 14 2021, 05:59 PM

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https://www.carlist.my/news/kia-s-2021-is-g...ff-81484/81484/

» Click to show Spoiler - click again to hide... «


This post has been edited by EnergyAnalyst: Mar 10 2021, 01:05 AM
thefryingfox
post Jan 14 2021, 06:00 PM

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QUOTE(mujinkun @ Nov 4 2020, 10:00 AM)
I will vote for Sime Darby.
If...and if their can get KIA, their will combine Service under one roof.

Peugeot? Peugeot or PSA is approve to merge with FCA.

Good news for AR and FIAT.

Maybe finally can bring in all of those makers and Sime Darby back to sell the AR in Malaysia.

IMHO
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Confirm close shop. Some darby service and parts and prices is ridiculous.
TSEnergyAnalyst
post Jan 14 2021, 06:00 PM

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QUOTE(Mr Mercedes @ Jan 13 2021, 03:46 PM)
Any idea when the new 508 is launching here?
*
Zigwheel: Feb 2021

https://www.zigwheels.my/new-cars/peugeot/508-2019

But no one know for sure although P***t*n has a spotted OTR report
Mr Mercedes
post Jan 15 2021, 01:21 PM

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QUOTE(EnergyAnalyst @ Jan 14 2021, 06:00 PM)
Zigwheel: Feb 2021

https://www.zigwheels.my/new-cars/peugeot/508-2019

But no one know for sure although P***t*n has a spotted OTR report
*
It says here that the expected price is RM 121,131. Seems to good to be true. hmm.gif
TSEnergyAnalyst
post Jan 16 2021, 11:53 AM

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https://www.channelnewsasia.com/news/busine...lantis-13971834

Today is the day
TSEnergyAnalyst
post Jan 20 2021, 11:49 AM

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https://www.carlist.my/news/spotted-slender...ok-81649/81649/

Spot Again 508 at Gurun Kedah
romuluz777
post Jan 20 2021, 11:59 AM

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Both these brands should just exit from Malaysia.
These are not widely accepted by the majority of the car buying public.
TSEnergyAnalyst
post Jan 21 2021, 12:34 PM

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QUOTE(romuluz777 @ Jan 20 2021, 11:59 AM)
Both these brands should just exit from Malaysia.
These are not widely accepted by the majority of the car buying public.
*
They will not be following GM/Chevrolet, at the very worst, they will be like Ford, being niche

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