Chinese retailer Miniso beats Uniqlo and Muji at their game



Miniso is one of China's largest discount variety chains. It sells many items for 10 yuan ($1.50) and has a payroll of around 3,000 people.

Its growth has been explosive. It opened its first shop in Guangzhou in 2013; by August 2018, it had more than 1,000 overseas outlets. The following month, Chinese internet giant Tencent and others had invested 1 billion yuan in the company. Miniso released products developed in collaboration with Disney in December 2019. This year is highlighted by the New York stock listing. Tencent holds 4.8% of the shares.

The chain sells 8,000 items in 11 categories such as stationery, toys, cosmetics and sweets. Items available for 10 yuan in China include 800-piece boxes of cotton swabs, a 500ml bottle of hand soap and a set of five clothes hangers. Character goods line the shelves, ranging from a stuffed Pikachu doll for 35 yuan to a Mickey Mouse water bottle for 49.90 yuan. Around 95% of the items sold in Chinese shops are said to be priced under 50 yuan.

Miniso's product development policy calls for introducing 100 new items selected from 10,000 ideas, every seven days. The company began working with global brands around 2019 and it now has 17 such partners, including Disney and Hello Kitty. The constant rollout of new items and character goods pulls in young shoppers. Around 60% of Miniso's customers in China are under the age of 30.

Ye is a native of China's central Hubei Province. After starting an accessory shop chain in Guangdong, he founded Miniso in 2013. He is said to be a Japan enthusiast, having visited the country frequently and seeing many Chinese products at Japanese retailers, which gave him the idea of launching a variety shop chain in China.

Miniso's global partners are keen to benefit from its rapid expansion. As of the end of June, the company had 2,533 outlets in China and 1,689 in overseas markets, including Japan. A mere seven years after its launch, Miniso is one of the world's largest variety shop operators. Most of its outlets are run by local companies that have signed franchise agreements with Miniso. In Japan, it has shops at Aeon Mall shopping centers.


The rest read here
https://asia.nikkei.com/Business/Retail/Chi...i-at-their-game


Tltr: China brand being China. They copy and beat u at lower price and more products



This post has been edited by novblaze: Oct 24 2020, 06:40 PM

everytime i see the shop also wont bother going in lol

cuci money at largest scale

I always go there to try items then shopee it.

Muji farking expensive

Where got items sell at $1.50,
Every time I see, all more expensive that daiso, mr diy, supermarket, etc....
I see the item very cheap but price yahudi...

Muji is high end... miniso is low end. Different market.

will still choose Muji over this soso anytime

Same for uniglo

1 sell clothe 1 sell good item.

Where got competition. Different field also.

Don't compare a B tier Miniso with A tier Muji lel. Sales may be better but quality of items is not something that's being factored in.

High sales != high quality.

miniso stock up their things from cainiao warehouse
basically the things u can get from lazada n shopee liao

Muji cater for higher end customer. Not direct comparison with that brand.

So got any closing or clearance sale ?

Does miniso sell airism inner wear and polo t? If not then they’re not winning to me.

Miniso cheap item and low quality..

Muji expensive, but some items are made in China. Not sure if worth he price even quality better than miniso.

I bought one of their t-shirt with airism

Fuuuu damn comfortable

I know right. Ever since my company announced that staff that don’t need to meet external clients can wear casual clothes everyday, my wardrobe is filled with airism inner wear and polo t only. It’s hard for me to buy clothes especially normal polo t shirts so airism is a godsend to me.

miniso selling clothes ?

Ahh HQ & first outlet in GZ. Interesting.

That time based in Heye Square.

miniso is just overprice daiso

I looked inside with an open mind to see whether it's useful or not

Sorry, mostly shit tier pasar malam quality

Don't say Uniqlo or Muji, even Daiso also they can't beat

And TS... they are not competing with Uniqlo, they are fighting Daiso. Uniqlo focuses on apparel

Which you'd know if you ever shopped there before...

This post has been edited by KLthinker91: Oct 24 2020, 07:17 PM

Malaysia miniso really 🙈🙈🙈

Go china miniso you will be amazed by their pricing + product quality + licensed collaboration

Agree
Airism is very nice

Sei sohai TS, you got leave your house to see what Uniqlo and Muji are selling or not?

Don’t simply quote uniqlo and muji if you don’t know jackshit.

The company you should be comparing is Daiso la, sei dai so hei.

Need to try their airmsm underwear then 😉😏

Even massat moi also say wah your underwear so syok one

The article I write one meh? Learn to read before bash

This post has been edited by novblaze: Oct 24 2020, 07:31 PM

Lol nah, i’d never get anything from here. Muji is still the place to go for some minimalist high quality home goods.

Their linen shirts also really good quality

This post has been edited by knives.: Oct 24 2020, 07:31 PM

yubiso how

Muji is high end

Wa poor fag

i also tot u is @idiuu

since when miniso sell cloth?

if ayam come up with malaysian rip-off

would it name is 'Belido'

Uniqlo > all

You share the article without refuting the fact means you agree on what was written.

2x5 dai so hei as the writer.

Miniso is the same with the two ?

Uniqlo n Muji overpriced shop, better lingkup saja lah

Why not TS include Sony and Nokia in the comparison

Miniso biz concept copied Muji. However, the Miniso in Malaysia is substandard compared to other countries. The success of Miniso spawn copycats too like Yubiso. They must be doing something right because the copycat seems to perform better than the original until they inspire others to copy them.

Miniso in my area no one even enter.

Everytime i went there, always empty no people

agredd, cibai satu t-shirt pelanjiao pu ntarak RM150

uniqlo better a bit la

Why China company pretend to be like Japanese company?

because it easier to sell. a lot of pipu seems to think they are japanese company

Ya liao, Miniso sell Gunpla 40th tshirts and heattech...owai

I use daiso as std. I think miniso not worth the price. Mostly can find similar stuff at mr diy or rm2 shop

Sini pun banyak more Arab than Arab.

todei i just bought Muji bedsheet set, on sale rm125
figure cause MCO so might as well make home comfortable

Miniso selling for $1.50??????????

Almost everything there RM10 and above one.

Why no buy Uniqlo Airism bedsheet?

wat
uniqlo sell bedsheet also?

Miniso is a place I won't go.

Cute trendy products but horrible quality and expensively priced.

Would go to proper shop to buy some proper gadget stuff.

If not, diy and dauso equally is a better value for money place to go to

Are they planning on doing any colab with kaws?

https://www.uniqlo.com/my/en/products/E4369...colorCode=COL10


Airism yo.

Imagine the soft airism as your bedsheet hhnnnggggg

still prefer muji.. i like their simple concept

Mini So

Dai So

Dai - Big in cantonese, so bigger item

Mini - small lo...

I actually thought Daiso open another miniso

LOL

muji mmg confirm lingkup, just waiting at the right time.

I think they are competing by way of number of store in that aspect.. But agreed.. Nothing fancy