Chinese retailer Miniso beats Uniqlo and Muji at their game



Miniso is one of China's largest discount variety chains. It sells many items for 10 yuan ($1.50) and has a payroll of around 3,000 people.

Its growth has been explosive. It opened its first shop in Guangzhou in 2013; by August 2018, it had more than 1,000 overseas outlets. The following month, Chinese internet giant Tencent and others had invested 1 billion yuan in the company. Miniso released products developed in collaboration with Disney in December 2019. This year is highlighted by the New York stock listing. Tencent holds 4.8% of the shares.

The chain sells 8,000 items in 11 categories such as stationery, toys, cosmetics and sweets. Items available for 10 yuan in China include 800-piece boxes of cotton swabs, a 500ml bottle of hand soap and a set of five clothes hangers. Character goods line the shelves, ranging from a stuffed Pikachu doll for 35 yuan to a Mickey Mouse water bottle for 49.90 yuan. Around 95% of the items sold in Chinese shops are said to be priced under 50 yuan.

Miniso's product development policy calls for introducing 100 new items selected from 10,000 ideas, every seven days. The company began working with global brands around 2019 and it now has 17 such partners, including Disney and Hello Kitty. The constant rollout of new items and character goods pulls in young shoppers. Around 60% of Miniso's customers in China are under the age of 30.

Ye is a native of China's central Hubei Province. After starting an accessory shop chain in Guangdong, he founded Miniso in 2013. He is said to be a Japan enthusiast, having visited the country frequently and seeing many Chinese products at Japanese retailers, which gave him the idea of launching a variety shop chain in China.

Miniso's global partners are keen to benefit from its rapid expansion. As of the end of June, the company had 2,533 outlets in China and 1,689 in overseas markets, including Japan. A mere seven years after its launch, Miniso is one of the world's largest variety shop operators. Most of its outlets are run by local companies that have signed franchise agreements with Miniso. In Japan, it has shops at Aeon Mall shopping centers.


The rest read here
https://asia.nikkei.com/Business/Retail/Chi...i-at-their-game


Tltr: China brand being China. They copy and beat u at lower price and more products



This post has been edited by novblaze: Oct 24 2020, 06:40 PM

everytime i see the shop also wont bother going in lol

cuci money at largest scale

I always go there to try items then shopee it.

Muji farking expensive

Where got items sell at $1.50,
Every time I see, all more expensive that daiso, mr diy, supermarket, etc....
I see the item very cheap but price yahudi...

Muji is high end... miniso is low end. Different market.

will still choose Muji over this soso anytime

Same for uniglo

1 sell clothe 1 sell good item.

Where got competition. Different field also.

Don't compare a B tier Miniso with A tier Muji lel. Sales may be better but quality of items is not something that's being factored in.

High sales != high quality.

miniso stock up their things from cainiao warehouse
basically the things u can get from lazada n shopee liao

Muji cater for higher end customer. Not direct comparison with that brand.

So got any closing or clearance sale ?

Does miniso sell airism inner wear and polo t? If not then they’re not winning to me.

Miniso cheap item and low quality..

Muji expensive, but some items are made in China. Not sure if worth he price even quality better than miniso.

I bought one of their t-shirt with airism

Fuuuu damn comfortable

I know right. Ever since my company announced that staff that don’t need to meet external clients can wear casual clothes everyday, my wardrobe is filled with airism inner wear and polo t only. It’s hard for me to buy clothes especially normal polo t shirts so airism is a godsend to me.

miniso selling clothes ?

Ahh HQ & first outlet in GZ. Interesting.

That time based in Heye Square.