TorrentFreak: More and more ISPs have started to throttle BitTorrent traffic. How do you feel about this, especially related to the upcoming BitTorrent video store?

Bram Cohen: ISPs have historically thought that all P2P traffic is illegal, which most definitely is not the case today. Identifying traffic as BitTorrent versus http is a very poor proxy for determining legal versus illegal. Even more so as content creators have begun using our self-publishing service to distribute their own work and major studios have signed up because they recognize the enormous potential of BitTorrent as a sales channel.

Legal traffic is growing within the P2P ecosystem and piracy also travels with HTTP and FTP in high volumes. ISPs have to invest in making their networks better and faster rather than stifling applications which consumers use and love. That’s just bad marketing and customer service, especially given the competition which exists in the broadband industry and consumer focus on network neutrality. For instance, in Japan and Korea, consumers currently enjoy true all-you-can eat symmetric fiber-to-the-home at 100 mbps. That’s a great environment for P2P development to make the Web a truly powerful medium for on-demand media, with broadcast economics. Of course, it also leads to the question: Why is the United States two generations behind?

TorrentFreak: What would you advise BitTorrent users to do, when they find out that their ISP is throttling BitTorrent traffic?

Bram Cohen: Switch. Competition is the best thing for the consumer. If you’ve got a couple of options, try the alternatives. If you have no alternatives or both alternatives suck, call customer service. And call them a lot. It turns out that angry customers are more expensive to ISPs than providing unadulterated access to popular applications and websites.