Cisco kills Linksys brand, plans agressive move into consumer markets (video)

http://www.uberpulse.com/us/2007/07/cisco_...rkets_video.php


In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding.

This decision follows Cisco's move last April to make it easier for Linksys resellers to add Cisco products to their offerings and vice versa. Also, just a few weeks ago, Cisco created a new division solely focused on the SMB market and headed by Rick Moran, formerly marketing chief of several Cisco communications applications like the unified communications portfolio, Cisco IPICS, Cisco Small Business Systems (Linksys One), TelePresence, Business Video and Physical security.



http://www.youtube.com/watch?v=9muAkztwLQo

This post has been edited by yangxi: Jul 27 2007, 05:45 PM

CISCO is cool though both are virtually the same.
A new marketing strategy by CISCO to gain and strengthen its market share?
Would there be any price revision after the change as CISCO is perceived as premium brand?

just re-branding i think...yess..would CISCO sell thier product at affordable price like Linksys?

hopefully yes..

aiyo, then next time no linksys oleidi... unfortunately i got my router 3 months before... aiya, that linksys no oeldii no face see ppl ><

Cisco dump millions to promote Linksys and to penetrate into home and SME but now switch it back and abandon Linksys might mean they no longer interested in the home market anymore.