Hey girls, wondering if in your experience it's generally cheaper to buy make up from the brand stores like MAC or Bobbi Brown or if it's cheaper to buy from sephora? Had one case where an eyeshadow palette i wanted was no longer available at MAC store but sephora had.. was wondering if it's more ex at sephora?

In-store brands tend to be a certain % cheaper than other brands. In this case, Sephora's in-store brands are exactly that - a certain % cheaper than other brands they carry in their stores.

For an in-store brand, Sephora isn't so bad I heard. It does its job pretty well.

Most brand stores normally carry their own membership reward and loyalty. So you could accumulate point for the next purchase.

Sephora does also have their own reward and loyalty. But the winning side is Sephora does carry most of the brands. Which means your point collection is more focus on one store instead of spreading over to a few brands.

For me I will prefer Sephora to collect point but I will go to the brand stores when it is my birthday month. To collect as much benefits as I can.