Don't look and compare with other company and pricing, charge base on your own research and understanding of availability. If every furniture price is base on ikea you will tie down your rate with over amount of work that you will never be able to finish.
This field isn't really regulated at all, your focus is to deliver quality work for the price you demand. If you are afraid you might set the price too high or too low then go on fiverr open your own account and set your price there, base on your price you will know roughly one month how many customer at what price and once you find a sweet spot you can then set that as your base for charging locals. Any client asking for a lowball price is just asking for college su*kers to do immigrant work, skip those kind of client.
One thing I learn from local customer is generally for those who don't care about brand want it as cheap as possible, those who ask for anything extra have that intention to ask something more for less and big company will bully you whenever they can.
A key note is to never give or pass your stock work (from photoshop) to your client even if they tell you they normally get a copy of the psd file. Because that is the only legal binding of your work identifying that you are the creator, and if they have a copy of that before any agreement made they can sue you claiming you somehow stole a copy of their work. Only pass JPEG and watermark them if they are just samples and not the final product.
My advice is never afraid to ask for a price deem decent, if your client say "but the other guy quote me 10% of your cost only" then ask him to give that project to the other guy, because at the end of the day if its true that someone willing to accept at that price its their time spend, not yours. I personally would give a fair bid of warning to those that approach me with those kind of talk, which is telling them that I would charge x3 the price I ask for if he comes back with the same project.
My rate is personalized base on my current net work of customers.
Work that isn't register as brand range 300 - 500
Work that require registration usually starts with 3k -8k.
If you are working on a company's brand I suggest you research on the law and requirement for digital as well as business registration rule and how they work first. Otherwise if you made something that clash with existing market brand you will have a mess on your hands.
Really useful info bro. Appreciated it very much!
Do you mean we never give the original source files like PSD to AI file even though they have settled the full amount of money?