Sony for music quality, long battery life.
AirPod pro for apple integration. Spatial audio is better than Sony 360 reality offering.

I got both. Somehow I prefer Sony. Between xm3 and airpod pro, it was airpod pro. Cause xm3 was heavier feel in the ear, case is big, battery life short which xm4 basically improved on.

Really there’s no better, just personal preference.

Wf-1000xm4 ? A big no from me. I've tried the airpods pro, then jump to the xm4, then jump to the beats fit pro. Currently loving the beats fit pro But let me share my experience with the xm4 that triggered me to resell it back.

No doubt that sound quality and noise cancelling of the xm4 js superior. Buttt the biggest downside is the equaliser setting does not work on the iphone after a certain level of loudness (about 70% full volume). For eg, u have a custom setting of eq in the sony app, once the volume is set higher than 70% the eq gets muddy and trebles are not increased compared to the bass. U only get the best sound quality at 70% volume. Im not sure other users experience this or its just my xm4s. Im using 13 pro max btw.

Now on the the beats fit pro, its like the jack of all trades, good sound quality, excellent fit, good battery life, good noise cancellation, but more importantly, excellent connectivity with the iphone

Comfy beats (although airpods pro is pretty good too, but beats fit is better)
Sound quality beats
Noise cancellation beats
Mic quality airpods pro

Please add below :

AirPods Pro likes to drop out of ear….😁😁

So far belum launch in malaysia yet huhuhu, mine also i got it from the US hahaha. Most probably will launch locally by this month