i think it's not McD themself who offered to lease your land.. it's probably a broker.. well at least that what happen in other states

broker will took usually 20k monthly.. and gave to you your 12K..

you can never skip a broker.. mcD will ignore you if you direct nego.. did happen to a few people with land

We don't know how large the land is.

The land itself may be worth millions at current market price.
12k per month, 1 year 144k.
If the land worth 5 million currently, then 12k per month workout less than 3%, worst the FD rate, while rental rate stuck at this level, and yield become worst if land price appreciated further.

Normally, for such long term lease, inflation factor in term of land price and rental market needs to be considered.

Need to look long term as well. .

Good Morning, Sir/Mdm,
Firstly, congratulation on being an owner of a piece of land (First liner prime land).
Being trained in Architectural, Civil & Structural and being a consultant in the Property Development from Concept Design to construction till completion plus property management and maintenance industry/environment for more than 40 years from Malaysia, Singapore till London at least give me the confidences to provide you a feasible and more productive proposal for your very valuable piece of land. I am of the opinion that you are throwing away your opportunity to make a good and above average income for life to somebody else instead of making full use of it. So consider the possible return on this land and not wasted your chance of a lifetime. Herewith, is my few professional view cum advices in point form as follows:

a)  This is a prime land, meaning it is a FIRST  LINER (Facing the main road having high exposure plus at least
    reasonable/high traffic. Translate to be concluded as highly feasible for development with lucrative ROI.

b)  RM12k is nothing to shout about when loads of  merely 1,400 sqft shop lots easily commands more monthly
    rental return, just imagine RM40,000 to RM50,000 monthly rental for a tiny 100 sq ft food stall at KLCC food
    court  Imagine the potential return upon developing the land.

c)  Study the possible concept cum type of possible development and guesstimate the possible long term return
    upon completion of the development in a few short years time. Develope it yourself if you are financially
    able or  JV with a honest relative, friend and/or experienced person/company. You can achieve possibly ten time
    more monthly return compared to the offer of 30 years lease from a broker profiting from your land,

d)  MC Donald and others similar companies surely did a feasibility study before investing in a project, inview of
    these due diligence  performed, this is a reasonably safe and good ROI development.

e)  Conduct a preliminary conceptual layout design in compliance to relevant local authorities
    By-Laws and look at the possibly ROI cum bigger monthly income will be your wake up call.

f)  Forget about this non feasible 30 years lease offer, and starts planning for the development for more hugely
    profitable life long returns.

g)  I have a never ending dream of developing a piece of land but never the finance capability to purchase a piece
    of prime land to develop, and you are thinking of throwing away this readily available precious opportunity.

h)  My personal conclusion, advice and professional view is to forget the 30 years long lease offer and go for
    development

    Good Day, Good Health, Good Luck and most importantly, make a Good Decision

    ck

mcd and starbucks both under same boss in malaysia