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> Malaysia’s first caviar brand, T’lur Caviar

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SUSwankongyew
post Sep 12 2019, 02:05 PM, updated 7y ago

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QUOTE
On a quiet patch of land in Tanjung Malim, Perak, strange, miraculous things are happening. The land is filled with large tanks, which in turn, are filled with fish. So far, nothing seems out of the ordinary.

Except that these fish happen to be sturgeon, a breed of fish that typically thrives in sub-tropical, temperate and sub-Arctic rivers, lakes and coastlines in Europe, north America and some parts of Asia.

Sturgeon fish are also better known for its roe, tiny little orbs called caviar that often fetch thousands of ringgit. And whaddya know? This little Malaysian farm harvests caviar too!

When I first meet him, Chien Wei Ho is all smiles, beaming with pride at the sprawling fish metropolis he has been instrumental in creating.
Chien is a Taiwanese national who has a strong interest in sturgeon fish. He previously owned a few hot spring resorts in Taiwan, where he bred sturgeon as a hobby. Most of the fish perished when a typhoon struck in the late 2000s.

Chien was devastated but kept moving forward. On the invitation of a few Malaysian investors, he initially came to Malaysia to start a hot springs resort but ended up deciding to kick-start a sturgeon fish farming project instead in 2008.

The investors pumped in millions of ringgit into the project and Chien got to work. It took him five years, thousands of lost fish, countless expert naysayers, a lot of determination (and some heartbreak) and eight failed attempts before he finally nailed the recipe for breeding sturgeon fish in Malaysia.

“We hired a lot of experts and most of them gave up, but I kept trying,” says Chien simply.

Though Chien – understandably – will not reveal his secret methods, interestingly, after all that trial-and-error, he has discovered that sturgeon fish actually grow much faster in hot, humid local temperatures than they otherwise would.

“The growth of the fish is much faster – because in Europe, they have four seasons, so during winter, the fish don’t eat and don’t grow but here they’re growing and growing 365 days a year,” he says jubilantly.

Generally, what this means is that the growth trajectory of the local sturgeon fish is almost double that of its international counterparts.

On the farm, for example, a sturgeon can weigh between six to eight kg when it is three years old, but in China, this weight is only achievable in six years. So on that front, the tropically-grown sturgeon has a huge headstart.

At the moment, the farm imports both fertilised sturgeon eggs and sturgeon fish predominantly from China. The fertilised eggs are kept in a temperature-controlled environment (the water and room have to be around 16ºC in the initial stages) for a few months with the temperature cranked up at different stages so the fish get used to the external temperature.

After this, the fish spend the rest of their lives in tanks exposed to ambient (read: tropical) temperatures.

Chien says the purity of the water used in the tanks is important to ensure good quality fish. As such, he uses water sourced from the forest behind the farm, which is so pristine it has a pH value of seven.

This water is pumped into the tanks three times a day to ensure it remains clean and the fish are only fed commercial marine pellets for optimum growth.

“The natural resources here are excellent, the water quality is very good so I am confident that the fish and the caviar are world-class,” says Chien.

Today, the farm is host to about 18,000 sturgeon (the largest fish on the farm is a whopping 80kg) and business is thriving. This in large part has to do with the involvement of company director Lim Aun Jun.
More at:
https://www.star2.com/food/2019/09/12/malaysian-caviar-tlur/

QUOTE
Taste-wise, the caviar is delicious – bouncy yet pliant with a lightly briny quality and rich umami notes. T’lur’s caviar is priced at RM800 for 30g of Amur and RM600 for 30g of Siberia, but there is currently a promotional price of RM500 for Amur and RM400 for Siberia.
Mahal.
HafeesFadil
post Sep 12 2019, 02:07 PM

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Hmm mahal. Makan telur sendiri je lar. Wakajaja.
Prometric
post Sep 12 2019, 02:07 PM

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Local also so expensive shakehead.gif
ikankering
post Sep 12 2019, 02:08 PM

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good business idea.
ahpooki
post Sep 12 2019, 02:11 PM

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QUOTE(HafeesFadil @ Sep 12 2019, 02:07 PM)
Hmm mahal. Makan telur sendiri je lar. Wakajaja.
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ya..betul juga...hari2 makan pun tak payah wang..
gestapo
post Sep 12 2019, 02:12 PM

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QUOTE(HafeesFadil @ Sep 12 2019, 02:07 PM)
Hmm mahal. Makan telur sendiri je lar. Wakajaja.
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put pittbull as logo
pandah
post Sep 12 2019, 02:12 PM

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Why is it so expensive? Is it so sedap that it deserves such price tag?

Gua poorfag belom pernah makan
aziratul
post Sep 12 2019, 02:13 PM

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QUOTE(HafeesFadil @ Sep 12 2019, 02:07 PM)
Hmm mahal. Makan telur sendiri je lar. Wakajaja.
*
slow clap
Docile
post Sep 12 2019, 02:14 PM

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Caviar is not even our food
swks26
post Sep 12 2019, 02:14 PM

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Is this the same as the guy who opened the caviar thread in /k/
sohailayhun
post Sep 12 2019, 02:15 PM

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empyreal
post Sep 12 2019, 02:16 PM

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Im curious enough to try it, but the name is just not commercialisable.
MR_alien
post Sep 12 2019, 02:17 PM

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QUOTE(pandah @ Sep 12 2019, 02:12 PM)
Why is it so expensive? Is it so sedap that it deserves such price tag?

Gua poorfag belom pernah makan
*
there were never cheap caviar before
but i don't think caviar suits malaysian's taste because it's generally salty

malaysian like anything sweet
RGRaj
post Sep 12 2019, 02:18 PM

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QUOTE(pandah @ Sep 12 2019, 02:12 PM)
Why is it so expensive? Is it so sedap that it deserves such price tag?

Gua poorfag belom pernah makan
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Bodo rich pipul fud, so they can brag.
s@ni
post Sep 12 2019, 02:19 PM

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QUOTE(wankongyew @ Sep 12 2019, 02:05 PM)
this is the type of person i wont mind to give PR rclxms.gif

well done
ScooterBoi
post Sep 12 2019, 02:21 PM

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Why he so fast tell reporter/writer that 90% of the fish is female?

Is that not their first developer knowledge and trade secret? Now, clients will try to nego lower price...

Rhetoric
post Sep 12 2019, 02:21 PM

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inb4 topup a bit...
mindfreak
post Sep 12 2019, 02:24 PM

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dulu orang mengata felda nak buat projek ini....cilakak isa samad

andyng38
post Sep 12 2019, 02:25 PM

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i cuma mampu beli t'lur i'tik m'asin
DarkNite
post Sep 12 2019, 02:27 PM

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QUOTE(Prometric @ Sep 12 2019, 02:07 PM)
Local also so expensive  shakehead.gif
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See how much is his investment, other than the many heartaches.... whistling.gif
stopandroll
post Sep 12 2019, 02:27 PM

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QUOTE(pandah @ Sep 12 2019, 02:12 PM)
Why is it so expensive? Is it so sedap that it deserves such price tag?

Gua poorfag belom pernah makan
*
Try la. Biasa la. Last time hard to get, deswai mahal.
Same as truffle also.

+ caviar hv a lot of cholestrol. Ur heart will scream NNOOOOOOO!!!
SUSRO Player
post Sep 12 2019, 02:28 PM

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QUOTE(Prometric @ Sep 12 2019, 02:07 PM)
Local also so expensive  shakehead.gif
*
Poured millions, 8-9 times fail...to breed, countless hours, fraction of price..RM400-500/30g


Overseas, usd 34,500 x 4.1/1000 = RM141.45g x 30 = RM3243/30g brows.gif

Now u know why high end restaurant in high demand

https://www.guinnessworldrecords.com/world-...pensive-caviar/
noobz4ever
post Sep 12 2019, 02:29 PM

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QUOTE(sohailayhun @ Sep 12 2019, 02:15 PM)
user posted image....ice cream better brows.gif  brows.gif
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Can get this for 800 ar??
Revamperz
post Sep 12 2019, 02:32 PM

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rajinlaa go wet market. telur tenggiri sepinggan onli rm5-8

very sedap very high kolestrol
pandah
post Sep 12 2019, 02:34 PM

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QUOTE(stopandroll @ Sep 12 2019, 02:27 PM)
Try la. Biasa la. Last time hard to get, deswai mahal.
Same as truffle also.

+ caviar hv a lot of cholestrol. Ur heart will scream NNOOOOOOO!!!
*
400 for 30g i tak boleh lepas, dah makan nanti sakit hati pulak wallet kering.
bakry
post Sep 12 2019, 02:35 PM

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mahal nye..

makan telur ikan masak asam pedas je la camni.
Pichu00
post Sep 12 2019, 02:37 PM

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QUOTE(MR_alien @ Sep 12 2019, 02:17 PM)
there were never cheap caviar before
but i don't think caviar suits malaysian's taste because it's generally salty

malaysian like anything sweet
*
Jaya grocer use to sell 10g 50rm
lyc1982
post Sep 12 2019, 02:41 PM

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QUOTE(sohailayhun @ Sep 12 2019, 02:15 PM)
user posted image....ice cream better brows.gif  brows.gif
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son...you are the best contributor in this thread
lagista
post Sep 12 2019, 02:48 PM

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QUOTE(empyreal @ Sep 12 2019, 02:16 PM)
Im curious enough to try it, but the name is just not commercialisable.
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Maybe can change it later for other markets

inb4 Projek Felda sturgeon failed songlap macc case
kurangak
post Sep 12 2019, 02:50 PM

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but... sturgeon need cold water in order to produce eggs, no? everything grows fast in tropical temp. but to produce eggs, fish from subartic need low temp transition to warm temp as an impetus for spawning.

that is the ultimate secret sauce in his operation.

and

QUOTE
Sturgeons are long-lived, late maturing fishes. Their average lifespan is 50 to 60 years, and their first spawn does not occur until they are around 15 to 20 years old.


https://en.wikipedia.org/wiki/Sturgeon

i wonder how long hes been doing this... respect
LegendLee
post Sep 12 2019, 03:00 PM

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Still kinda expensive.
Siberian caviar should be about Rm250.
But they’re selling for RM400.
Maybe it’s coz of the freshness?
elairz
post Sep 12 2019, 03:21 PM

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i can only afford t'lur ayam
syahmie8
post Sep 12 2019, 05:32 PM

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QUOTE(stopandroll @ Sep 12 2019, 02:27 PM)
Try la. Biasa la. Last time hard to get, deswai mahal.
Same as truffle also.

+ caviar hv a lot of cholestrol. Ur heart will scream NNOOOOOOO!!!
*
Bayar mahal2 ntk dptkn kolestrol yg banyak..
AyamBlend
post Sep 12 2019, 05:37 PM

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They are sole provider sure sell higher
Wait longer to have more farmer coming out

Last trip to vietnam, in some highland kampung restaurant i saw people farming 2-3 in the pool lol
stopandroll
post Sep 12 2019, 05:39 PM

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QUOTE(LegendLee @ Sep 12 2019, 03:00 PM)
Still kinda expensive.
Siberian caviar should be about Rm250.
But they’re selling for RM400.
Maybe it’s coz of the freshness?
*
They say freshness will affect the price.
Pasteurize one will cost less.
MasBoleh!
post Sep 12 2019, 05:50 PM

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QUOTE(sohailayhun @ Sep 12 2019, 02:15 PM)
user posted image....ice cream better brows.gif  brows.gif
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Woah who is this? Damn...

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