kids and halal now. Everyone can try.

The're targeting muslim, which is a huge market in the world.

You are right, but that is small portion of muslim. Imagine this is for all muslim.
The guys you know can drink did not represent the whole race.

I think one of this product marketing strategy is to get exposure on traditional media like newspaper.
It's been a while first time ever alchohol brand advertising on the paper.
A breakthrough for Heineken

This post has been edited by submergedx: Jul 9 2019, 02:18 PM