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> Toyota has its fingers poked, In many car brands

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TSEnergyAnalyst
post Jun 11 2019, 03:49 PM, updated 2w ago

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Toyota has escalated itself to be perhaps somewhat a car tech companies and investment holding co. and let other fellow Japanese brands which it has JV or stake to do all its low cost (read : profit) or low volume (in subaru's case) bidding

So far here is the report cards:

1. Mazda in USA
https://www.carlist.my/news/2020-usdm-toyot...ebadged-mazda-2


2. Subaru

https://www.roadandtrack.com/new-cars/futur...venture-report/

3. Suzuki in India

https://www.carlist.my/news/suzuki-baleno-b...ybrid-12l/56220

And let them fight among themselves???!!!

Little fingers this one, Toyota. Chaos is a ladder.

On the side note (also has affairs elsewhere:): Supra developed with BMW !!!! And with PSA previously in Europe for Europe only entry level car model)

This post has been edited by EnergyAnalyst: Jun 11 2019, 04:18 PM
TSEnergyAnalyst
post Jun 11 2019, 04:11 PM

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The recent EV plan announced by Toyota also has highlighted more JV with Subaru and Daihatsu

Carlist reported the below:

QUOTE
Batteries, motors, and power control units are considered by Toyota as a core technology for BEVs and in typical Toyota culture, it considers mastering core technologies (rather than relying totally on a third-party supplier) to be very important, even if developing these in-house will take a longer time and requires more investment.

Mobility as a service (MaaS) is also another avenue business opportunity. The recent tie-ups with Grab and Uber are the more visible ones; Terashi said that Toyota is in talks with more than 40 different companies but the time is not right to reveal further details in these plans yet.

In short, what Toyota is saying is that it is not possible to make money from selling BEVs (hint to Tesla’s investors). A total rethink of the business model is necessary, and doing so requires extensive collaboration with many parties.


So fingers poking deeper?!
TSEnergyAnalyst
post Jun 12 2019, 03:47 PM

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https://www.motor1.com/news/354247/toyota-m...le-world-brand/

And gets crowned the most valuable car brands for the umpteenth years



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