QUOTE(ayamxxx @ Mar 3 2021, 07:44 PM)
Nissan no more new model compared to Toyota, Honda. While Mazda heading premium on prices. If only Mazda keep pricing low and attractive, obviously the sales no rise above Nissan and on par with Toyota, Honda. The US sales for mazda also not kinda great and they also get blamed for rising up their prices.Actually Mazda is not heading premium, they are returning to premium. Look at what they did in the 60's, 70's, their work are full of excitement.
But oil crisis, building fun cars don't make money, dark time under Ford (Ford screw up Volvo as well).
Now, they are going back to where they belongs, excited with the upcoming Inline-6 FR Mazda 6.
Mazda and Subaru are the 2 with true Japanese spirit, they build what they want to build, insist on their philosophy. Sales figures only come next.
Toyota/Honda are all about capitalism, top the sales and make more money.
Nissan is a bit unsure on their own directions. GTR project sure spawn excitements, but don't really help the sales, and it is 13 years old platform already.
They also struggles and slow to integrate Mistubishi to their ecosystem. They are not like tech company, within few months if acquisition, all systems, B2C, ERP, Oracle, suppliers etc are standardized. Old systems gone.
IMO, they just got stabilized last year. New models will come at higher pace.
Also they need better marketing, more bombastic name of tech from sport cars to be added to their consumers car, even they are completely different thing. Like VTEC, now so many things Honda just use the VTEC name even they are unrelated to original VTEC. Toyota is the best, a lot of tech are licensed from their partners, they just integrate the tech. Their DOHC and VVT-i are from Yamaha, they just put their marketing name. Yamaha have different variants of VVT, VVA, VVT-L(lift) and license them to different customers.