From.the above article, this was mentioned:
"A big challenge is that the Nissan brand, does not command particular strength or loyalty outside of Japan. Rivals Toyota and Honda are known for quality, reliability and fuel economy innovation in a way that Nissan just isn’t. The company’ vehicles, therefore, often require heavier incentive spending to move volume than Honda or Toyota. Nissan’s luxury brand Infiniti is also a perennial underperformer."
Nissan cars: what is your impression?