Since 2009, I have been making a living working from home writing market research reports. Ask me anything you like! Where possible, I'll try and edit this post later on to reflect my answers to good/popular questions. A few Q&A type questions to get the ball rolling.
WTF do you actually do?!
There are broadly two types of jobs that form the bulk of my work which depends on the types of client I get:
(i) Research agencies want high level reports, e.g. "Retailing in Malaysia 2018" or "Oil and Gas Malaysia 2018". This involves looking for a lot of information from the press, databases, etc. and compiling them into a report. The idea is that the reader will be able to get a high level view of what Retailing in Malaysia looked like in 2018 after a quick read through of the report.
(ii) End clients have more specific requirements. For instance, a client might have a business idea, e.g. "I want to set up a cafe on the 1st floor in Cheras" and then I would might do some of the ground work to help the client decide if they want to take the idea further or not. I also get foreign clients who want to bring a product into Malaysia and want to know what the market is like, e.g. "What is the market for Korean strawberries like in the Klang Valley?" Again, it is about presenting the information to them to help them decide whether to take it further.
Are the hours flexible?
Absolutely. This is one of the pros of this line of work and exactly why I got into this gig in the first place. My clients generally do not care if I put x number of hours into their project per day, or that I must be at the desk from 9-5. What they would like to see is updates every 1-2 weeks and progress towards the end deliverable.
How do I get started in this business?
There is no great secret in getting into this business: apply! In my case, I had a friend who was in this line of work and who was exiting the business. She recommended me to Euromonitor International who tends to specialise in FMCG research. They still seem to hire freelance in-country analysts, so if you want to look for an excellent place to learn and have a look at how the business works, Euromonitor might be it. Otherwise, you might look at other market research agencies that produce reports of the same nature. Names that spring to mind include BMI Research, and the Economist Intelligence Unit. Contact them to see if there are any opportunities available.
Do I need to learn any special software to do this work?
In some cases, software helps to speed the work up but it is not necessary. For a freelancer, speed is everything (obviously the quality must be there). Faster writing means more revenue per hour. Excel skills are a must because you will end up doing quite a bit of number crunching. I have used SPSS in the past to do a lot of bulk statistical calculations but I can count the number of projects where I have needed to use SPSS on the fingers of one hand.
Most important /k question: can make 20k?
It is possible but you have to be able to work fast and work a lot. When I started this line of work, I couldn't even come close. But as I became familiar with the tools of the trade, and with what readers and editors are looking for, earnings went up. I could probably have hit the 20k per month mark but this has always been a side gig for me so I've not put in enough hours to regularly make a 20k/month income. For someone who wants to do this more diligently, it is completely possible.
But how much can you really make?
It depends on how much time you are willing/able to put into it. I have found I can make about 8k-10k per month for what is a part-time gig, i.e. 60-80 hours per month. Your mileage may vary - higher if you have some real specialist skills, lower if you're totally new to the business. I've not tried to go for the 20k per month from this job, so I'm not sure if that will really work. Going to 20k per month means (i) putting in more hours (obviously) and (ii) finding more clients. The second part arises because it's unlikely there is going to be a single client who will have enough capacity to give you 20k per month worth of work.
This post has been edited by mesothelium: Apr 10 2019, 06:06 PM
AMA Freelance market research analyst, I make a living from home in my pyjamas
Apr 10 2019, 03:14 PM, updated 7y ago
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