Hello Guys / Girls,

I am conducting an academic survey on advertisements in mobile games. Below are the details of the Survey. Please feel free to ask any questions or feed backs regarding this survey.

Business Research Survey

Title: Factors Impacting A Gamer’s Attitude That Would Influence Him Or Her Behaviour Intention To View Rewarded Video Advertisement In Mobile Games In Malaysia

I am a student from Universiti Teknologi Malaysia currently pursuing my Master in Business Administration.
The purpose of this survey is to gather consumer's feedback regarding rewarded video advertisement that is commonly placed in a mobile game.

"Rewarded video advertisement is an advertisement that grants the viewer in-game items upon clicking and watching it. The action of doing so would allow the game developers to monetize their mobile games."

To maintain the validity of the data, I would greatly appreciate if you would only participate in this survey if you meet the following criteria:
-Malaysian.
-Experienced or heard about any form of rewarded advertisement (Video, Banner, Audio) taken place in your mobile games.
Please be informed that the data analyzed will only be used for the purpose of this research.
This survey will only take 3-5 minutes of your precious time to complete.

This is the link to the Survey:

https://docs.google.com/forms/d/e/1FAIpQLSd...orm?usp=sf_link

Thank You.

MBA Student

Aifa Bin Abdul Aziz Cooper (MBS171042)

Azman Hashim Business School

Universiti Teknologi Malaysia

E-mail: aifaabdulazizcooper@graduate.utm.my

Supervisor

Name: Prof. Dr Mohd Hassan Mohd Osman

Link to Profile : https://business.utm.my/hassan-osman_intro/

Email: m-hassan@utm.my

FYI, we all hate in game advertisement.....

Agreed, but the rewarded video advertisement (RVA) were used in most of the free to play mobile games as a form of monetization.

Technically , it does not force the user/gamer to click, but tempted them with something in return; in this case by giving extra life, gold, etc.

This research intends to highlight gamer's tolerance towards RVA and what the game developers and advertisers can do to make advertisement more

feasible and acceptable.

Survey Update

Number of current respondents: 205

Target : 500

Duration 9/04/2019 - 20/04/2019

Survey Update

Number of current respondents: 228

Target : 500

Duration 9/04/2019 - 20/04/2019

Slowly but increasing. Thank you very much for all of you who contributed so far. Really appreciated.