Am driving a 3 year old Kia Rio Sedan.

Previously was using Almera.

And I can say from my experience, I am enjoying my Kia much much more.

Plus not as much problem compared to my Almera which had bearing issues, motor fan kaput, belting, and cooling coil rosak within 3 years.

I believe it's more of brand perception. Undoubtedly spare parts are more expensive too for Korea cars.

You mean service cost or spare parts?

My Rio Sedan is till under warranty, so far touch wood haven't claim anything yet, so can't comment of spare parts.

Service cost wise I would say it comparable with Nissan service.

Driving experience wise, still loving driving my Kia till today
Somehow it's just different.