If you ever buy that, be prepared to fork out sh1t loads of premium for their lenses. It's not bad, it's just that Sony's DSLR is like BOSE sound system, it's not worth for what you pay for. I'd rather look at the K10D

Sony making SLR is similar to Philips making high end equipment, they are better off doing what they do best (sony - makes sensors, philips - makes IC).

Even though Sony's history in making photography equipment is short, if they do what Microsoft did in marketing Xbox, they could probably stand a chance in the slr market. But NO! Sony wants to make quick bucks, they pimp sensor shift IS, which is good as the company could then cut cost in the lenses and passes the savings to consumer, which would then give them a real competitive advantage...but hell NO, some of the lenses have a huge premium on it i.e. 70-200 f2.8 (500-600USD premium over Nikon/Canon/Pentax's offer). So yeah, if you do buy a the A100, you'd probably be stuck with those "crap" lenses, or third party offers, and be Sony's cash cow I think the only thing with a Sony label in my house is a really old headphone and my ps3. OK...and my camera's sensor...

Well Hoya is a big @ss company, it's a good thing that Pentax is acquired by Hoya. But honestly, I'd rather Nikon take over fuji. I've got a feeling that Fuji will sooner or later end up like Kodak/Sigma should they not get assimilated by a bigger company.

No! Canon, stay away!

You can figure out yourself which are crap and which are not by yourself, canon makes a bunch of them too

Although it looks kinda ugly, but ergonomics is probably helluva better than canon. They still using minolta shoe mount? man typical sony...let's proprietorize EVERYTHING!