It's not really about profits for the buyers, it's about pretty much screwing over your early bird buyers. Imagine yourself buying few months earlier and then out of the blue knowing that the developer lowered its price just shortly after. It's kinda different from buying the average consumer goods where there is a product life cycle. Your property is 3 years away from completion and you've already made a loss when your developer decides to give more discounts to clear their inventory.

It felt kinda like being cheated in a way knowing that you've overpaid for something that you've not gotten yet. For those who got extra discount from special privilege discount or referral discount, it basically just disappear the moment the developer shoot the price down with more discounts.

If the developer wants to clear their inventories, why not just throw in more freebies like furnishing etc. instead of pressing the property price down? They can easily give it to the existing buyers as well since the property hasn't even been completed yet and everybody would be happy. Otherwise, I think in future the momentum for high rise project would start off extremely bad since there is no point in buying early anymore since price will not go up but it will definitely go down during sales for new projects anyway.

I understand if small developers play such trick because they don't have any reputation to keep but I don't expect the big players to do that cause their reputation is at stake for future projects.

The things you've mentioned does not exactly correlates to one another.

Property investment involve risk but it doesn't make much sense when the risk occurs during the purchasing process. You can't compare stock price with purchasing new projects because stock price fluctuates but the SPA price doesn't just go up because there are higher demands. At purchasing stage, you are just a consumer buying a product NOT investing. You are owning the stock on paper once you've purchased it and it is within your disposal to do whatever you want with it but buying new projects eventhough on paper you own it, it still belongs to the developer until it is completed and you have no control over it.

Bear in mind that selling under construction properties requires the developer's consent, you literally have no control over the property since it is not completed. The property still belongs to the developer in a way until it is completed and the keys are hand over and until you've fully paid up. (You only pay based on the percentage of the property is being completed i.e. when the foundation is done, you will pay your first payment then when the common area is done, you pay the next... so on and so forth)

3 years down the road, when the property is completed and the keys are handed over to the early bird buyers, they will be considered "owning" the property since it is then fully paid. If the market price goes up, the later buyers will buy it as sub-sale. When that time comes, it will only be considered "Investment" since the price will then move according to supply and demand but when the property is still under construction it is unfair that the price move based on weak demand but not strong demand.

You can't mix investment theory into buying a new project. It is not the same as buying a completed project.

Not saying that it cannot happen just that from the consumer perspective it is definitely not a fair buy for them. What do you want the consumer to say after these things happen? "Oh yes, I'm happy that my property got devalued even before I got it"?

As mentioned, small developers I can understand because they do not have any reputation at stake. But for big players, they have tons of lands to be developed and more to come so I don't usually expect them to play this kind of game as it would hurt them long term. Many buys big brands because of the confidence they gave and I remember some dude in this forum even said that you are already paying a premium just by buying the company's name compared to others.

Surprised that people think that buying early phases is supposed to be a guarenteed win. Although Mahsings basically had a sales strategy to pull in people who had no ability to hold the property.

lol, tell that to apple, bmw, rolex.

these are just psychological prices. if developer lowers their price, buyers will lower their reference price and now say "oh this property tak laku, can get it cheaper."

don't get me wrong, its different if it happened in sub-sale market or behind the scenes that most people don't know about it. but when developer does it openly, you fucked your early buyers badly.

case in point, you never see apple discount their products on their official page, but if you were to go SenQ or Harvey Norman, maybe you can get a better deal. the point is you have an "original" reference point to reference your pricing from.