What is the fuss all about? Every company is in the business of making money. And that marketing is not actually targeted at you. It is lend a hand marketing. Means if you do not take it, you lend them a hand and pass the offer to your friends or relatives. That also cannot see meh? You don't get it, you sure get angry la. If i say direct to you it is because of your greed.

If you were the guy making the marketing material, would you think the 2012 car owner would wanna buy a new one if the old one is still in working condition & still being serviced at the 3S place? Of course they have to fish from current customer pool before going out. It is more easy. No need roadshows, no need ads. Just mail out the promos.