Anyone who frequently browse shopping apps such as Shopee or Lazada should've seen this brand before. Most people when see this brand name must've thought it is from Western country like US or UK. Yes it have Mat Salleh name, but actually their products is rebranded from Chinese. The brand is actually from a firm in Malaysia that imports and re-brands kitchen appliances from China, founded by Satish Raguchandran.
» Click to show Spoiler - click again to hide... «
I was on New Klang Valley Expressway the other day where I saw a billboard showing ‘Russell Taylors Air Fryer’ product on Lazada, one of the region’s biggest e-commerce selling at only RM189.00. That is quite a bargain from a brand that I thought sounds imported though I never heard of it. Is the brand from UK or USA? How does it compare with other popular brands in the market like Philips or Tefal and yet is still able to sell at such low price? As a lady consumer who cannot help but wanting to know most electrical goods in the market, I was curious about the brand so I searched about Russell Taylor on the internet. There was something dubious about the official brand website, (russelltaylors.com). Considering that the brand sounded western brand, the website is very basic with little brand information and without background history of the company. To my surprise, the brand is in fact local and was set-up just 5 years ago by a young Malaysian named Satish Raguchandran who is still in his 30s. He is the founder of Russell Taylor kitchen appliances where it carries 7 types of products. The company imports and rebrands wholesale kitchen appliances from China and distributes only through e-commerce, yet his company revenue has recently grown by 50%.
Satish Raguchandran is a one man show. He brings the items from China to Malaysia, undergo the SIRIM process (Standard and Industrial Research Institute of Malaysia), load the shipments to Lazada warehouse, designs the instructions manual, designs the packaging of the box and even handles the customer service. (CNBC, Feb 2018) There is even a Whatsapp and Facebook group for Russell Taylors consumers where he handles almost every customer’s inquiries. The company does not own a market research strategy group, design and engineering team nor a store. This brand with very few manpower challenges the other big brands in e-commerce who has been in the industry for more than 10 years. Satish is one of the many entrepreneurs who seizes the opportunity from Digital Free Trade Zone (DFTZ) establishment since March 2017 between Malaysia old government with China billionaire, Jack Ma.
As for the "AS SEEN ON CNBC" caption that were slapped on all of their products, I only found a single article that quotes:
QUOTE
Satish Raguchandran, founder of Russell Taylors, a firm that imports and re-brands kitchen appliances from China, for sale in Malaysia, expressed similar fears.
Lots of these kitchen appliances sold with dunno what brand name. Always claim German product but actually OEM from China and rebranded here. That is still okay, problem is their prices are even more expensive than branded ones
This post has been edited by idoblu: Oct 16 2018, 07:07 AM
I have been using their Air fryer, Pressure cooker and waffle maker. No complaints until now. I see alot of Ktard at their FB group also that sharing different recipe for pressure cooker
I have been using their Air fryer, Pressure cooker and waffle maker. No complaints until now. I see alot of Ktard at their FB group also that sharing different recipe for pressure cooker
Any updated on your Russel Taylor product after a year, which I assumed it warranty already expired?
Did it still good and working well?
Do it non-stick layer are good as other branded name like Tefal? I am curious as have seen too many ads, claimed advertised in CNBC. Thanks.
What matters is that their appliance is covered by warranty and sirim approved.
In this day an age all things in this world are made in China, the only thing that differentiate these products are the company that selling these products can provide good support like warranty claim or any other customer service.
quality wise, if that company have poor product support, usually it is made by make shift china factory with poor quality control, while those with good product support usually comes from established factories in China with standardized quality control.
So many products sold in Malaysia are similar. Chinese generic products rebranded to sound like Western products. Some will even claim German/Italian/whatnot design & engineering. I give you some examples:
Elba Faber Morgan Cornell Takada Nippon Rubine Sorento
Its big business. There is a big company in Bandar Menjalara which is primarily doing for very long and they sell multiple brands, so whichever you choose to buy its still their product.
like people in the UK, the appliances purposely named incline towards japanese names... same purpose... england pipu had this tendency to look high for those japunis electrical appliances..
Anyone who frequently browse shopping apps such as Shopee or Lazada should've seen this brand before. Most people when see this brand name must've thought it is from Western country like US or UK. Yes it have Mat Salleh name, but actually their products is rebranded from Chinese. The brand is actually from a firm in Malaysia that imports and re-brands kitchen appliances from China, founded by Satish Raguchandran.
» Click to show Spoiler - click again to hide... «
I was on New Klang Valley Expressway the other day where I saw a billboard showing ‘Russell Taylors Air Fryer’ product on Lazada, one of the region’s biggest e-commerce selling at only RM189.00. That is quite a bargain from a brand that I thought sounds imported though I never heard of it. Is the brand from UK or USA? How does it compare with other popular brands in the market like Philips or Tefal and yet is still able to sell at such low price? As a lady consumer who cannot help but wanting to know most electrical goods in the market, I was curious about the brand so I searched about Russell Taylor on the internet. There was something dubious about the official brand website, (russelltaylors.com). Considering that the brand sounded western brand, the website is very basic with little brand information and without background history of the company. To my surprise, the brand is in fact local and was set-up just 5 years ago by a young Malaysian named Satish Raguchandran who is still in his 30s. He is the founder of Russell Taylor kitchen appliances where it carries 7 types of products. The company imports and rebrands wholesale kitchen appliances from China and distributes only through e-commerce, yet his company revenue has recently grown by 50%.
Satish Raguchandran is a one man show. He brings the items from China to Malaysia, undergo the SIRIM process (Standard and Industrial Research Institute of Malaysia), load the shipments to Lazada warehouse, designs the instructions manual, designs the packaging of the box and even handles the customer service. (CNBC, Feb 2018) There is even a Whatsapp and Facebook group for Russell Taylors consumers where he handles almost every customer’s inquiries. The company does not own a market research strategy group, design and engineering team nor a store. This brand with very few manpower challenges the other big brands in e-commerce who has been in the industry for more than 10 years. Satish is one of the many entrepreneurs who seizes the opportunity from Digital Free Trade Zone (DFTZ) establishment since March 2017 between Malaysia old government with China billionaire, Jack Ma.
As for the "AS SEEN ON CNBC" caption that were slapped on all of their products, I only found a single article that quotes:
Anyone that bought their slow juicer? Hows the performance/quality?
QUOTE(gobiomani @ Jul 8 2019, 06:25 PM)
So many products sold in Malaysia are similar. Chinese generic products rebranded to sound like Western products. Some will even claim German/Italian/whatnot design & engineering. I give you some examples:
Elba Faber Morgan Cornell Takada Nippon Rubine Sorento
Its big business. There is a big company in Bandar Menjalara which is primarily doing for very long and they sell multiple brands, so whichever you choose to buy its still their product.
The only Malaysia brand I think with quality is Pensonic. Bought few Pensonic items (kettle, water filter, etc), and their quality is much better than other brand like Elba and Faber.
Anyone that bought their slow juicer? Hows the performance/quality? The only Malaysia brand I think with quality is Pensonic. Bought few Pensonic items (kettle, water filter, etc), and their quality is much better than other brand like Elba and Faber.
Yeah, Pensonic is decent when compared to the rebranded China stuff. Khind is also quite decent and reliable. Unfortunately some good brands stopped making certain products due to margin erosion & competition from low-end products. Panasonic who used to make good quality big kettles, stopped making them. I recently bought a Pensonic kettle too because everything else available are rebranded china stuff which I don't dare to buy. So it was down to Khind & Pensonic.
of course but it's damn cheap otherwise i already buy phillips.
Philip nowadays quality is not good as old days. The quality is bad and overpriced. The bulb is shorter lifespan. Earphone not good enough for their price tag, sony is better with same price. Their home appliance also overprice and bad quality. I already stop trusting philips. The only philips I trust is phillips screwdriver.
This post has been edited by adie_add22: Jul 16 2019, 10:56 PM
Yeah, Pensonic is decent when compared to the rebranded China stuff. Khind is also quite decent and reliable. Unfortunately some good brands stopped making certain products due to margin erosion & competition from low-end products. Panasonic who used to make good quality big kettles, stopped making them. I recently bought a Pensonic kettle too because everything else available are rebranded china stuff which I don't dare to buy. So it was down to Khind & Pensonic.
I can confirm, Pensonic quality actually exceeded my expectations. Elba no. My Elba spoilt on me. Pensonic just kept soldiering on
the only surprising facts is that it is actually a brand by Malaysian... thought just some knock off brand from china
well, western sound brand doesn't necessarily mean quality..... heck, even westerner also sometimes need cheap brand/stuff... lol
Why surprising? So many popular brands in Malaysia are the same, just that they are now big companies doing big scale rebranding of multiple brands instead of just one. They all started small initially.
Their item are lower end type so dont expect any quality over here. Their selling point is lowest price. Not to say the item is not usable but they usually choose something that are matured enough so its not much problematic units. If not the return and warranty claim will going to kill them. Slow juicer please get better quality one or else you will regret
So many products sold in Malaysia are similar. Chinese generic products rebranded to sound like Western products. Some will even claim German/Italian/whatnot design & engineering. I give you some examples:
Elba Faber Morgan Cornell Takada Nippon Rubine Sorento
Its big business. There is a big company in Bandar Menjalara which is primarily doing for very long and they sell multiple brands, so whichever you choose to buy its still their product.
Ciss, no wonder my Elba electric kettle spoiled within 1 year
Ciss, no wonder my Elba electric kettle spoiled within 1 year
Within 1 year should be under warranty ma? Anyway, for kettle since Panasonic no longer makes them, can buy Pensonic or Khind - both are Malaysian brands which are much better than generic rubbish from PRC.
Within 1 year should be under warranty ma? Anyway, for kettle since Panasonic no longer makes them, can buy Pensonic or Khind - both are Malaysian brands which are much better than generic rubbish from PRC.
OMG 😱 no wonder when I go online cannot find website to register for warranty 🤭 maybe I didn’t find properly 😁 Just bought their air fryer and had used few rounds. Touch woods, still working. Confirmed with SIRIM, the air fryer I bought IS NOT SIRIM certified. I wondered is it considered illegal or against the law to outright advertising or selling your product with SIRIM logo in Shopee but it is not SIRIM certified. Thanks for sharing, guys, I will definitely think twice next time 😅
This post has been edited by yurayong: Nov 23 2019, 11:47 PM
rebranding very common lol last time remember a brand called Duraplus they do same thing buy from china in bulk then rebrand they sell stuff from diskette, to cd, to projectors.
rebranding very common lol last time remember a brand called Duraplus they do same thing buy from china in bulk then rebrand they sell stuff from diskette, to cd, to projectors.
OMG 😱 no wonder when I go online cannot find website to register for warranty 🤭 maybe I didn’t find properly 😁 Just bought their air fryer and had used few rounds. Touch woods, still working. Confirmed with SIRIM, the air fryer I bought IS NOT SIRIM certified. I wondered is it considered illegal or against the law to outright advertising or selling your product with SIRIM logo in Shopee but it is not SIRIM certified. Thanks for sharing, guys, I will definitely think twice next time 😅
the trick is, put 1 or 2 product certified by Sirim. Walla, now you can claim your product cirim certified , unless people ask which one...
I'm surprised that people are actually surprised by this. have you been living under a rock?
Blendjet, a viral product on social media is a chinese rebrand by an american company
Redbull is from Austria, not US
Heineken is from the Netherlands, not Germany
Big Apple Donuts was founded in Malaysia, not New York
Manhattan Fish Market was also founded in Malaysia, not Manhattan
San Francisco coffee also.
iphone. Designed in California, made in china
I can go on and on...
Sama laa....brand Merrybrown by aunty Liew and Bonia by uncle Chiang. All wanted english/italian name. Kesian orang kampung, they thought Bonia is an italian brand & Merrybrown is an American brand.
stick to jap brand if you want quality. both my pana tv and sony bd player still work fine after 10 years. my pana washing machine 8 years now. my suzuki bandit almost 10 years still run well clocking over 140k km now.
OMG 😱 no wonder when I go online cannot find website to register for warranty 🤭 maybe I didn’t find properly 😁 Just bought their air fryer and had used few rounds. Touch woods, still working. Confirmed with SIRIM, the air fryer I bought IS NOT SIRIM certified. I wondered is it considered illegal or against the law to outright advertising or selling your product with SIRIM logo in Shopee but it is not SIRIM certified. Thanks for sharing, guys, I will definitely think twice next time 😅
Which model air fryer did you buy? How do I check with SIRIM? Is there an online page where I can enter the model number to check without contacting them?
Which model air fryer did you buy? How do I check with SIRIM? Is there an online page where I can enter the model number to check without contacting them?
Anyone who frequently browse shopping apps such as Shopee or Lazada should've seen this brand before. Most people when see this brand name must've thought it is from Western country like US or UK.
Yes it have Mat Salleh name, but actually their products is rebranded from Chinese. The brand is actually from a firm in Malaysia that imports and re-brands kitchen appliances from China, founded by Satish Raguchandran.
» Click to show Spoiler - click again to hide... «
I was on New Klang Valley Expressway the other day where I saw a billboard showing ‘Russell Taylors Air Fryer’ product on Lazada, one of the region’s biggest e-commerce selling at only RM189.00. That is quite a bargain from a brand that I thought sounds imported though I never heard of it. Is the brand from UK or USA? How does it compare with other popular brands in the market like Philips or Tefal and yet is still able to sell at such low price? As a lady consumer who cannot help but wanting to know most electrical goods in the market, I was curious about the brand so I searched about Russell Taylor on the internet. There was something dubious about the official brand website, (russelltaylors.com). Considering that the brand sounded western brand, the website is very basic with little brand information and without background history of the company. To my surprise, the brand is in fact local and was set-up just 5 years ago by a young Malaysian named Satish Raguchandran who is still in his 30s. He is the founder of Russell Taylor kitchen appliances where it carries 7 types of products. The company imports and rebrands wholesale kitchen appliances from China and distributes only through e-commerce, yet his company revenue has recently grown by 50%.
Satish Raguchandran is a one man show. He brings the items from China to Malaysia, undergo the SIRIM process (Standard and Industrial Research Institute of Malaysia), load the shipments to Lazada warehouse, designs the instructions manual, designs the packaging of the box and even handles the customer service. (CNBC, Feb 2018) There is even a Whatsapp and Facebook group for Russell Taylors consumers where he handles almost every customer’s inquiries. The company does not own a market research strategy group, design and engineering team nor a store. This brand with very few manpower challenges the other big brands in e-commerce who has been in the industry for more than 10 years. Satish is one of the many entrepreneurs who seizes the opportunity from Digital Free Trade Zone (DFTZ) establishment since March 2017 between Malaysia old government with China billionaire, Jack Ma.
As for the "AS SEEN ON CNBC" caption that were slapped on all of their products, I only found a single article that quotes:
Wah i thought those CNBC thingy was real, almost buy the air fryer just now and went quick google abt this brand ended up here lol
QUOTE(Intel Core i7 @ Oct 16 2018, 07:34 AM)
I have been using their Air fryer, Pressure cooker and waffle maker. No complaints until now. I see alot of Ktard at their FB group also that sharing different recipe for pressure cooker
It's been 2 yrs, how's the Air Fryer still functioning ah?
Wah i thought those CNBC thingy was real, almost buy the air fryer just now and went quick google abt this brand ended up here lol It's been 2 yrs, how's the Air Fryer still functioning ah?
Yes its caina brand. Cheap. I've been using Russel Taylor air fryer buy from shoppee for almost 1year dy. Regular usage like 2-3 times per week. So far no problem.
This post has been edited by moodswingfella: Oct 5 2020, 11:18 AM
Anyone who frequently browse shopping apps such as Shopee or Lazada should've seen this brand before. Most people when see this brand name must've thought it is from Western country like US or UK. Yes it have Mat Salleh name, but actually their products is rebranded from Chinese. The brand is actually from a firm in Malaysia that imports and re-brands kitchen appliances from China, founded by Satish Raguchandran.
» Click to show Spoiler - click again to hide... «
I was on New Klang Valley Expressway the other day where I saw a billboard showing ‘Russell Taylors Air Fryer’ product on Lazada, one of the region’s biggest e-commerce selling at only RM189.00. That is quite a bargain from a brand that I thought sounds imported though I never heard of it. Is the brand from UK or USA? How does it compare with other popular brands in the market like Philips or Tefal and yet is still able to sell at such low price? As a lady consumer who cannot help but wanting to know most electrical goods in the market, I was curious about the brand so I searched about Russell Taylor on the internet. There was something dubious about the official brand website, (russelltaylors.com). Considering that the brand sounded western brand, the website is very basic with little brand information and without background history of the company. To my surprise, the brand is in fact local and was set-up just 5 years ago by a young Malaysian named Satish Raguchandran who is still in his 30s. He is the founder of Russell Taylor kitchen appliances where it carries 7 types of products. The company imports and rebrands wholesale kitchen appliances from China and distributes only through e-commerce, yet his company revenue has recently grown by 50%.
Satish Raguchandran is a one man show. He brings the items from China to Malaysia, undergo the SIRIM process (Standard and Industrial Research Institute of Malaysia), load the shipments to Lazada warehouse, designs the instructions manual, designs the packaging of the box and even handles the customer service. (CNBC, Feb 2018) There is even a Whatsapp and Facebook group for Russell Taylors consumers where he handles almost every customer’s inquiries. The company does not own a market research strategy group, design and engineering team nor a store. This brand with very few manpower challenges the other big brands in e-commerce who has been in the industry for more than 10 years. Satish is one of the many entrepreneurs who seizes the opportunity from Digital Free Trade Zone (DFTZ) establishment since March 2017 between Malaysia old government with China billionaire, Jack Ma.
As for the "AS SEEN ON CNBC" caption that were slapped on all of their products, I only found a single article that quotes:
Cause we still jilat mat salleh. See mat salleh name, think it's high quality.
This is not about jilat mat salleh...the fault is with the company using china product and rebrand it. If it’s a product from a real US company regardless where it is made, it’s definitely going to be better. Try labelling a US product with Chinese name...
Only dumb people think that chinese = bad quality , UK = good quality.
Manufacturing items from UK is trash. Europe is trash too. US? only dumb people buy E&E from US.
Smart people buy E&E from Malaysia and China. Chips? Taiwan, Korea, China.
Sorry China don’t make their own chips. I’ll still avoid this brand due to reviews. I’m a user of American brand appliances all these while and found no issues with them, I saw this brand being reviewed on internet, and attracted to it due to its low price...turns out there’s a reason for the low price...and all those reviews *facepalm*
Just revisiting this. My mother bought Russell Taylor’s air fryer two years back. I thought it was a scam product back then. But it is running strong till now, almost daily usage.
If it works, does it matter if it is China made or Japanese made or US made? I know Japanese washing machines that failed in a few weeks.
Just revisiting this. My mother bought Russell Taylor’s air fryer two years back. I thought it was a scam product back then. But it is running strong till now, almost daily usage.
If it works, does it matter if it is China made or Japanese made or US made? I know Japanese washing machines that failed in a few weeks.
Paid to promote Russell Taylor? lol
It's not about whether China made or Japanese made. You pay a premium for OEM product. Better save money buy OEM no brand or buy a reputable Chinese manufacturer like Midea or others if really want cheap.
Just revisiting this. My mother bought Russell Taylor’s air fryer two years back. I thought it was a scam product back then. But it is running strong till now, almost daily usage.
If it works, does it matter if it is China made or Japanese made or US made? I know Japanese washing machines that failed in a few weeks.
I regret buying this brand rice cooker. Rice not cooked evenly. Pot easily scratched. Air fryer ok lah… so far so good. But rice cooker will revert back to Toshiba
Boughted elektrova r2 cordless vacuum. Rm175. Macam quite good. Suction is good and motor is quieter than expected. Waiting for another purchase of corvan k6 cordless vacuum
talk as if your national car is malaysia made one. malaysia only can invent sticky gum that used to smack that potong logo on the hood. nothing more than that. copy and claim itu shj ya kito pandoi.
Oct 16 2018, 04:36 AM, updated 6y ago
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Thanks.
, unless people ask which one...
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