Welcome Guest ( Log In | Register )

Outline · [ Standard ] · Linear+

 Graphic Design Industry Doomed in Malaysia?

views
     
TSVolsuung
post Oct 10 2018, 11:50 AM, updated 8y ago

New Member
*
Junior Member
36 posts

Joined: Mar 2016


What do you guys think of the graphic design industry in Malaysia today?

As a brand and graphic designer who has worked here for almost 3 years (I am 24), here are some of my 2 sens:

- Design is seen less of a necessity and more of an adjunct to people both young and old,
- Many young local artists and designers do not know the business language,
- Many old corporate and organizations don't pay very high for graphical design services (since it's not important to them),
- Look at the logos for Visit Malaysia 2020, Kuala Lumpur etc.
- Bad logic symmetry eg: I drive BMW but my business only needs Kancil level of design quality (and price)

I said 'doomed' because:

- Many Malaysians don't understand + don't care about design value on businesses,
- Not many are willing to pay high for this service,
- I see many frustrated young designers doubting themselves (if they have entered the wrong industry),
- There are countries where designs are highly valued and appreciated (UK, US, namely westerns), why is that?

I would like to hear your thoughts on this, whether you are a designer or not.
TSVolsuung
post Oct 10 2018, 05:57 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(Aftermaths @ Oct 10 2018, 11:53 AM)
Agreed.

Nobody value design & ideas.
(They value Name of company & famous designer)
*
Established companies definitely get the bigger chunk of meat.

Famous designers too, but how many graphic designers are actually famous in Malaysia?
And even if they are, do they stay and work locally? I highly doubt so, but I could be wrong.
TSVolsuung
post Oct 10 2018, 05:59 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(moiskyrie @ Oct 10 2018, 12:13 PM)
Becos most of Malaysian cheapskate...I know cos I work in this industry....those customer always complain expensive if we charge the design fee...all want free....

--------------
But some of new student that study design are really facepalm...basic design tool also don't know and the design like or worst that kindergarten quality...
*
Yeah, 'cheapskate' may sound offensive but there are some truths in it.

New students as in graduates?
TSVolsuung
post Oct 10 2018, 06:07 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(Toast_Me @ Oct 10 2018, 12:37 PM)
I work for malaysia international company before , i do a a lot graphic designs for product packaging , web site  , and company in house design and even photography thing for the company . for my part .. all my design need to have presentation which is really give u the feel of professional profession ..something to be proud of.

but i never get raise , and their reason is they saw me very free sitting there.
but they never know i spend years to learn and master the software to do it fast , but they treat it like it is a easy task. LOL so they din raise me coz they think that is not worth to raise coz the company business is not related to design to make money .

If you really good and passionate about design , go find some 100% graphic design agency company that most of big company will refer to. You will be more appreciate in those company rather than non design related business company
*
Wow, sounds to me like you are one of those 360 / 'Pao-Ka-Liao' designer, aka generalist. Tough.

You are working on so many other roles but you don't really get paid high either, let alone raise, I assume?
Which is why I always advise against going the generalist route.

I agree, some of my clients think I can just pull a design out from my arse, but when I show them the work process (in a nice way), they understand the education it takes to get there.

I think in your case, they don't see how design can help them stand to improve sales / generate more revenue altogether. Many designers don't speak the business language that's why, I feel.

True, design agencies are way better.
TSVolsuung
post Oct 10 2018, 06:10 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(Gmruleme @ Oct 10 2018, 12:44 PM)
I'm not specifically in the g.design industry but
it's true even in photography or any kind of creative services I assume.

but if your portfolio is strong enough you will still be able to attract and convince clients to approach and pay you for the price you are worth, maybe like 1 out of 25 clients will do that here in Malaysia...

I've been to london and madrid (eu) and i can see that the public there hv diff mentality towards art & design, their appreciation level is def much higher comparing to malaysian who don really value design much.. perhaps this has something to do with their history n culture? or education? how the kids r brought up there. i dunno
*
I see, I agree that this issue pretty much affects the whole local creative industry.

1 out of 25 is actually pretty realistic, sad to say shocking.gif shocking.gif shocking.gif

Western countries have richer art history, to which leads to different approach in building culture and education.
TSVolsuung
post Oct 10 2018, 06:12 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(Wonder_Me @ Oct 10 2018, 04:49 PM)
Well I'm in a design field as well, but sometimes I am require to do some Graphic (I have some basic skill) design on work basis.

Yes a lot of people don't really appreciate designs nowadays they mostly want it their way or more 'acceptable' to the market trend here.

Most Malaysian are not strongly educated in arts, especially histories and all the other design culture.

I was lucky that my lecturer was a great designer from the US which I love how much exposure she is letting us have and freedom to design.

But after I graduate I can't apply any of it here at all, that is very sad to me.

Well even my parents don't really understands the deign method and mind set I have too.
*
US? That's great! May I ask which college did you go to?

'But after I graduate I can't apply any of it here at all, that is very sad to me.' <- My condolences...
'Well even my parents don't really understands the deign method and mind set I have too.' <- My deepest condolences...

It's really that bad huh sad.gif
TSVolsuung
post Oct 12 2018, 12:09 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(moiskyrie @ Oct 11 2018, 12:47 AM)
still study and new graduate....
like currently my company have 1 which i really want to hit my head.....
no matter what you ask he do sure dont know or do wrong.......
for simple job that only take 5~10 minute sure need whole day or few day to finish, with error ....
but some graduate actually really good....
really wish my boss keep all those good designer...which will not happen...
-----------------------
i not study design but still end up need teach them..>.<
*
Ah, that explains why.

There must be a reason why they're ineffective, have your boss talked to him about this?

A deep talk to understand the root of the problem.

You becoming senpai liao HAHA
TSVolsuung
post Oct 12 2018, 03:01 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(kietto @ Oct 12 2018, 12:17 PM)
go look for the advanced side story

the industry is not doomed as what u think
i know quite a number of talented designers and they're doing fine
except those in corporate business field, they rarely have opportunity to sharpen their skill as what they do is pretty straightforward and less requirement

and nowsday we the deisnger has to embrace different skillset
unless you are super talented like those who have their own style then different story
*
I assume the said talented designers work in-house, or freelance / self-employed...?
TSVolsuung
post Oct 12 2018, 03:05 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(Wonder_Me @ Oct 12 2018, 12:18 PM)
I was in Raffles college institute, my Lecturer went back to the States already.
But miss her really much.
Is that bad, and I'm no longer in the field I love anymore.
But I believe 1 day if I still have the passion I will definitely go back to it. ( When I earn enough money to start something of course) tongue.gif
*
Wa, Raffles. Nice!

So what field are you in right now? :/

Sounds to me you do still have interest though.


TSVolsuung
post Oct 12 2018, 03:05 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(moiskyrie @ Oct 12 2018, 02:42 PM)
Tracing logo also ask.....haiz.....
I think he more to Photoshop type which just paint.....
*
The digital artist / illustrator type?
TSVolsuung
post Oct 12 2018, 03:10 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(yooo @ Oct 12 2018, 02:46 PM)
If you are just an average designer, then no point staying in the design/advertising agency. The only way is to open up your own agency but small fishes only get to eat the bones (unless you got big cables).

The majority of the corporate world (especially the older, established ones. even worst if the old China apek kind of mentality) don't value design or its aesthetic values. Boss say like that, you argue until the cow comes home also they won't listen to you - what more design principles..

The level of knowledge in regards to arts & culture within the society is still very low. We are still far away if compared to our neighbouring countries like Singapore and Thailand - just watch our national TV channels, then you'll understand.
*
I run my own design and print firm and I do agree with you on eating just bones.

Luckily, I have one or two out of.... 100+ like that, that value my work and are willing to pay what my worth is.

Yeah, nothing much we can do about the Cinapeks' mindset, as even mountains are way easier to move.
Can't really blame them since we are born in different era.

I haven't watched TV for years already, but I can tell by just looking at the majority of the local designs.
Signboards, marketing collaterals, signage, menus, books. Gg.
TSVolsuung
post Oct 12 2018, 03:47 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(kietto @ Oct 12 2018, 03:10 PM)
appear in all place, not only these  cuz
everyone started their passion art spirit in all places and sharpen their skills day by day

try to have a flip of the local design magazine like cutout
you may find out how strong is the design industry in malaysia and other stories
*
I don't see much tbh, or I just haven't looked wide enough.

I see, I will have a look at Cutout later.
Haven't read one since a long time ago, thanks for reminding!
TSVolsuung
post Oct 12 2018, 04:01 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(rubrubrub @ Oct 12 2018, 03:12 PM)
It's about solving problems and negotiating a fee to solve their problems. You may have the best design and even ideas but if companies don't see them as necessity then the bests are the worst. This goes for every industries not just design.
*
Yes, that's the ideal position graphic designers ought to get themselves into.

However, more often than not, graphic designers do not have that opportunity to negotiate a fee, let alone coming up with one.
Of course, the only way out of this is to get out of the order-taker role, and become the consultant, or freelance, or self-employ.

But even so, I promise you, majority of Malaysians don't value design, as much as it solves problem, big or small.

The PLJ (peng-leng-jeng / cheap-good) mentality and the misunderstood purpose of design killed many designers.
Still killing tbh.
TSVolsuung
post Oct 12 2018, 04:05 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(yooo @ Oct 12 2018, 03:26 PM)
One or two loyal client who trusts you is enough. I think when you get these type of clients then you know your business is safe (even though if it is for a while, at least can buy more time. I believe running a business is always a bonus to be surviving each day, even for big companies because you will never know what will happen next).

But hopefully you can get more good clients if you want a more stable and sustainable business. You know la, nowadays many young fellas can easily open up to be your competitor (slashing prices, free services and all). It's a dog eat dog world after all..

But seriously, you will have little to no hope just by taking salary as an average designer in this country.
*
Yeah, buying time is the right word. Really resonates with me.

Thanks bro. I am building it into a sustainable business, the worst thing that could happen is I gulung tikar lor. Then go find a job somewhere else.

Yes, young guns that have yet to learn how to charge. It's crazy sometimes, when they are willing to provide freebies that many charge five figures in other countries.

It's sad, but true.
TSVolsuung
post Oct 12 2018, 04:25 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(yooo @ Oct 12 2018, 04:19 PM)
The pricing are all rotten. Printers provide minimal charges for design and can do printing for you. Juicy meat all tapau by 4A's agency. Freelancer and small agencies want to fight for jobs also difficult. Finding a good client is like finding a needle in a haystack.

Anyway, all industry are also the same when it comes to pricing and competitiveness. Depends on your service level and professionalism - most important have to build relationship.

Just keep doing what you do best and try to build your empire for as long as you can. Most important is to not lose yourself.
*
That's the reality.

But I do not believe in competitive pricing, it sucks to lowball to get my bite of the meat, but well, let's see how the struggle and positioning go.

Thanks again man, I hope I don't end up selling pork noodles in KL. Out of curiosity though, what are you working as right now?
TSVolsuung
post Oct 12 2018, 04:26 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(sou12b810 @ Oct 12 2018, 04:24 PM)
............. yeah.. we can study in USA..
but when come here, we cant really apply what we have studied.!..

BTW... where were u in usa?
*
IKR! I have a designer friend who came back from UK after her studies and immediately regretted her decision.
TSVolsuung
post Oct 15 2018, 10:15 AM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(rubrubrub @ Oct 12 2018, 06:51 PM)
yeah, i understand this very well. Up to the movers and changers to educate. We shall not sulk cuz they have the mentality but look forward to changing it through smart education.
*
I agree, education is definitely one way, such as asking tonnes of questions. I do that to try to get clients to discover what they need themselves, they feel better that way!
TSVolsuung
post Oct 15 2018, 10:33 AM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(mowlous @ Oct 14 2018, 10:37 AM)
3 years freelance here. The industry is far from doom la. No matter how graphic design is a necessity. It just depends on who you meet and what business plan you have. Old traditional company are the ones you are referring to in your case as many of them don't care much for visual design as they thought it's easy to make them and they don't tend to invest much.

The thing is if you are hoping that graphic design here can one day become famous like in the US then you gonna die poor. As a freelance I pick up a lot of other work. Some ppl make cloths to sell want logo etc are one of the better work as they are more generous. Printing for local book cover, printing for tourist badge, printing for sme. Tons of place you could scrap for a living.

Your worst customer usually comes from "big company" who wants to get things done but not willing to pay much for the service. They demand free pdf files but not going to pay extra for them.

I am in the process of upgrading as I have found a new field that require a mix of art and graphic design and this industry is growing Super fast since its gov supported.

In the past I don't dare to approach gov body cause I have heard of case where they demand you to hike up your service price so they can get a "cut" out from it which is illegal and dangerous. Hopefully new gov not doing the same sh*t.

In my own opinion at this point it's not all doom and gloomy, it's just that many graphic designer either get tie down dead by the company or unable to explore.

My 1st year as a freelance I walk trough countless printing shop within and outside of K.L giving out name cards as well as camping at business reg center to give out my business card. The problem with the graphic market is the old guys have live trough it just fine in the past. So if you are hoping to grow trough them it's going to spell doom. What graphic designers should focus on is to find a company or by yourself to help those growing and in need, genuine ones pay for the service but you won't be able to avoid "bad" customers as a service so make sure to set up your own rules.

It's not hard to live around 3 - 4K salary. But if you want more you'll have to upgrade or own your own production firm.

DO NOT GIVEOUT FREE PDF. I see a lot of young kids from graphic design give out free PDF to customer because they say it's a practice norm. This help kill part of the industry because once they have your stock work they can modify them as they see fit and you will not have business anymore. So not only you where paid peanuts for your work you also effectively give them a reason not to find designers since they have already got the basic formula that they could modify at anytime for their own purpose.
*
I agree, graphic design is a need, not an adjunct.

I don't think I said I want graphic design to be famous, only more valued and appreciated than it currently is. But I get where you are coming from.

I see, are you a print-oriented freelancer then? I really respect you for going out there to market yourself like that though, not many designers do this, at least looking at the ones I know.
If you don't mind, do PM me with your contact details, there may be a chance we can collaborate, or I may pass you some referrals. (One-man-show a company right now, too hard to handle everything by myself)

As Chris Do once said 'Just get out there, meet new people, help them, establish rapport.', you are right on where GDers should focus on.

Sometimes what works in the west doesn't mean it will work here. Adapt and change are needed. You changed my mind a little.

And yeah, I learned it the hard way too few years ago, some clients ghosted me after I gave them PDF artwork. No more.
TSVolsuung
post Oct 15 2018, 11:26 AM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(visualfoley @ Oct 15 2018, 10:44 AM)
i think what u are trying to say is the way they implement the rules of design,

i do understand as i work in corporate company, THEY DONT UNDERSTAND ABOUT CORPORATE IDENTITY! this is what makes me frustrated!

the thing is there are two designers here, plus whatever he design some of it from freepik,
and the best part is when my boss said, "someone copied ur design.. " and i was like, IT WAS NOT EVEN HIS DESIGN IN THE FIRST PLACE, he just download the template from freepik.. helloo..

sigh.. but then still, i still do freelance, and my aim is company who understand about corporate design, but then, to apply the concept of what ive learned, is so hard.

plus look at this
https://www.underconsideration.com/brandnew...sia_tourism.php

BELIEVE ME, IF WE APPLIED THIS KIND OF CONCEPT HERE IN MALAYSIA, it will go viral as we designers did not know how to do our job.

and the other thing is, the designer itself who destroying this job, where you can see a lot of ads in fb where they just charged you for RM100 for a logo design.

sigh.. i love Bauhaus, but when I applied the bauhaus concept to my design, my boss will FREAK OUT LIKE I DONT EVEN KNOW WHAT THE HELL AM I DOING.. deng!

nuff said. time to do my work. hueh

btw this is my portfolio
https://rahmanadmara.myportfolio.com/

thank you
*
Yeah, and also, whenever possible, marry a bit of business strategy with our design thinking too!

That's terrible, but I think one way to approach this is through the lens of biz, at least that's what worked for me for a few instances.

BEAUTIFUL LOGO SYSTEM, thanks for sharing! *quickly saves* It's incredibly flexible lol! We need to redesign our tourism logo first lah...

Yeah, the logo packages on FB are insanely cheap for the amount of files and variations they deliver, but I don't think people who wants to start a business properly would hire them. Too risky.

Lovely portfolio, and wow, congrats on winning the logo design competition! A little late but great job smile.gif

PS: Like Bauhaus, love Swiss Design!

TSVolsuung
post Oct 16 2018, 04:35 PM

New Member
*
Junior Member
36 posts

Joined: Mar 2016


QUOTE(visualfoley @ Oct 15 2018, 12:05 PM)
Thank you. Im just doing my job as a graphic designer. That logo design, i applied golden ratio on it.
Didnt expect that im gonna win. aha.. but still it is a good thing to have someone in a same page.

A lot of people trying to redesign the tourism logo, but most of it what I saw its  FREAKING POSTER.
sigh.. heard a rumors somewhere saying they are going to have a competition to redesign that logo.

im looking forward to it.  biggrin.gif
*
Golden ratio is the best man.

I agree, many are more of graphics than an actual, functional logo. Damn, maybe they all got too excited!
Still, all their designs put the one we have now to shame. Even a broom looks nicer.

See you on the battlefield.

2 Pages  1 2 >Top
 

Change to:
| Lo-Fi Version
0.0136sec    0.31    6 queries    GZIP Disabled
Time is now: 25th November 2025 - 07:02 AM