It is always good to have a server nearby to your audience. If the loading speed of your website is fast, then it will improve the overall user experience. Lower network latency is proportional to a better user experience.

So I recommend you to go with a hosting provider whose servers are available in Malaysia or Singapore. Both locations will give you excellent latency and one of the best user experience. Singapore has better infrastructure so that you will get a server at a more affordable price.

You can find Singapore or Malaysian Dedicated Service providers here.