A couple of good points about Live:

1. Game demos
Try it before you buy it, what more do you want?

2. Online play
You might be playing only with Asians but you are still playing with other people. Gone are the days when console is all about playing alone. Now you can play with your friends without worrying about whose house to go to, split screens etc

For example, Gears of War would not be such an awesome game without the online play.