Apr 6 2009, 10:16 PM
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"Hite revealed that the reason for acquiring Sparkyz was that it was in the top 20 of the most watched pro-sports, which includes the Starleague, as well as Proleagues in soccer, baseball, basketball, etc.
According to last year's OSL statistics, an average of 0.496% of all men in their 20s watched it as compared to Professional Baseball (0.213%), K-League (Soccer, 0.153%) and Basketball (0.089%). Comparing the OSL to others, OSL had more audience than baseball by 230%; K-league by 320% and Basketball by 560%.
Hite marketing director Park Jong Sun said that 'E-sports is a major source of sports entertainment that represents Korea which is spreading across the world', and that 'more youths are expecting e-Sports to grow, and hence their brand Hite's 'cool*'ness will be representing that expectation well'."
According to last year's OSL statistics, an average of 0.496% of all men in their 20s watched it as compared to Professional Baseball (0.213%), K-League (Soccer, 0.153%) and Basketball (0.089%). Comparing the OSL to others, OSL had more audience than baseball by 230%; K-league by 320% and Basketball by 560%.
Hite marketing director Park Jong Sun said that 'E-sports is a major source of sports entertainment that represents Korea which is spreading across the world', and that 'more youths are expecting e-Sports to grow, and hence their brand Hite's 'cool*'ness will be representing that expectation well'."
Before you guys ridicule Korean sports, Korean football is one of Asia's best. Their baseball team is one of the best in the world. Olympic gold medalist, and 2nd in World Baseball Classic losing to Japan only after extra innings. If not because of their mandatory military service, you'll see many of them play in MLB in the states.
That's how big Starcraft is in Korea. E-Sports outside Korea is not yet a sport. They're posers to me, E-Sports outside Korea are a bunch of nerd gathering without spectators. That's why CGS, CPL, WSVG and ESWC failed, while Korean Starcraft still managed to get sponsors during this time of recession. Outside of South Korea, its still hard to get-non computer brand sponsors. All you see is Intel, AMD, Razer, NVidia, Steelseries. That's the proof that they're not yet a sport.
It has nothing to do with recession, entertainment industry should be recession proof. The thing is, those tournament like CGS are not sports tournament, but a make-believe tournament while branding it as a sport. That's why I'm so pissed off when someone said Koreans and Starcraft players are against change and innovation. They understand nothing but talk like they understand it completely.
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). Abang RtP|DEV was just trying to point out that E-sports is outside Korea is in a rather pathetic state compared to the organized fashion of e-sports in Korea. 
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