QUOTE(izwanikhsan @ May 30 2022, 09:07 PM)
Hotstar to leave Singapore. Disney+ to remain I guess.
Hotstar’s SG exit rumoured
No confirmation from Disney, StarHub
Disney is rumoured to be reconsidering the future of its Hotstar streaming brand, at least in Singapore, where the Indian entertainment and sports service is offered both direct to consumer for S$69.98/US$51 a year and as part of StarHub’s S$15/US$11 a month India+ package with a 24-month contract.
Neither Disney nor StarHub has confirmed or denied the rumours, which run alongside bidding for the 2023-2027 Indian Premier League (IPL) rights.
India’s Board of Control for Cricket opens the auction on 12 June.
As of today (30 May), StarHub continues to offer Hotstar as part of a 24-month contract and is promoting exclusive live coverage of India vs. South Africa from 26 December 2022.
Singapore is the sole market in Asia where Hotstar is offered as a separate standalone from the full Disney+ streaming platform. In lower-cost markets, the platform is marketed as Disney+ Hotstar.
In addition to live cricket, including the Indian Premiere League (IPL), Hotstar in Singapore offers all the Star India content, including Tamil shows, as well as Hotstar Specials premium drama.
Pre-Disney, in 2017, Star is said to have paid US$2.5 billion for combined broadcast/digital rights for five years, making the IPL 2018-2022 the world’s most expensive cricket property and giving Hotstar record global streaming audiences.
Speculation this time around is that the final amount paid for all rights could reach US$7 billion. The most valuable are Indian subcontinent broadcast, with a base price of more than INR180 billion/US$2.4 billion for all 370 games across the five years. Bidders include Amazon, Reliance, Disney/Star India, and Sony/Zee.
Other sources have told ContentAsia that Disney may also be considering a single united brand for Disney+, which would mean the Hotstar brand is being retired and content delivered as part of Disney+.
Screenshot from ContentAsia newsletter (30 May-5 June 2022):
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In lower-cost markets, the platform is marketed as Disney+ Hotstar.
Disney sees our countries as their "low cost markets". And yet we don't get to choose to opt for the standalone Disney+ like Singapore
Disney may also be considering a single united brand for Disney+, which would mean the Hotstar brand is being retired and content delivered as part of Disney+.
Yes. Please. We want to have the choice to enjoy same great Disney+ experience as other countries do, not the Hots**t version. Thanks in advance.This post has been edited by joshhd: May 31 2022, 11:35 AM