I believe the reason why Uber failed here is because it didn't take into account local rider situation. Not allowing driver to see rider's destination AND having no minimum fare is unworkable here. This resulted in riders calling Uber for RM1 and RM2 rides which incur losses to drivers especially if they have to pay toll to reach the rider. Uber did not expect that due to our hot climate and local laziness to walk many call for short rides of less than 1 km. Grab is a homegrown product so it is more savvy and avoided Uber's mistake.