I gotta admit that I did get a bit triggered after getting nothing in return from it lol, but it's okay, I'm a huge fan of going cashless/e wallets so it's not a big deal for me.
11st was popular back then because it was new and they were advertising it aggressively, but that time Lazada was leading the e-commerce market right? Lazada has always been the leader, from back then until now.
But I'm kinda worried about how Boost is gonna perform in the long run, I think cashback is the main attraction and also the reason that helped them get to this position as the leader of e wallet here, and now the 50% cashback promotion is gonna end very soon, they have to come up with something more attractive to get more people join the platform, and it's better for them to retain that shake reward because at least it's still something. Maybe they can be like Favepay, giving out cashbacks after every transactions, I believe they have more than enough of ability to do similar thing because they (as in Axiata/Celcom) is a big company, they have nothing much to lose.
Also don't forget that majority are still not convinced in going for cashless solution, cash is still king. They also gotta do something to attract these group of people into going cashless, but it's not easy because many people who are heavily reliant on cash are very stubborn and it's hard to convince them to even pay for something using their debit card paywave.
Smaller e wallets are more likely to be phased out in the future due to the culture of our society, and also because they're not as aggressive as Boost and Favepay.
The only thing I'm hoping Boost will support is to allow transactions to be charged directly into debit / credit card instead of the need to top-up every single time.
Have you tried paying utility bills, how much shake reward do you get?
Yup, paid PBA (Penang water utility) RM27 & received RM2 for shake reward.